Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

What is Amazon Spark (& How Can Marketers Use it?)

By Karisa Hamdi

Karisa Hamdi also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

What is Amazon Spark (& How Can Marketers Use it?)

Amazon Spark was released earlier this month putting the online giant into yet another digital space -- social networking. Only available on Amazon’s mobile app, Spark is a place for users to share photos of different products they’ve tried or are selling via the Amazon Marketplace, and explore suggestions.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

According to a report by Consumer Intelligence Research Partners at the end of March Amazon had at least 80 million people subscribed to Prime in the U.S. alone, with 300 million users total as of February.

While this isn’t as much as Instagram or Facebook, it’s not that far behind for a new player in social media.

Why Should I Care About Amazon Spark?

Between food and alcohol delivery, video streaming, e-reading, and clothing, Amazon has already proven it’s serious about being a game changer in many industries. If the next one is social media with Spark, as a marketer, you’ll want to sit up and pay attention.

As mentioned above, in Spark, Prime users can post images of products (they’re trying, selling, or curious about), then friends can share their thoughts and views about the item, or even buy it directly on Amazon. They can also explore new products based on interests they identify when first setting up (similar to how Twitter will suggest accounts to follow when you first sign up).

This allows users to crowdsource feedback on new purchases and share their opinions.

With 92% of people believing reviews from their friends or colleagues over brands, this activity is extremely valuable. Plus, this enables people to develop an influential voice around their interests or areas of expertise through reviews.

Even if you personally don’t end up using the platform, others undoubtedly will, which means you need to know and understand it.

How to Use Amazon Spark

amazon spark

To set yourself up on Amazon Spark, open up your Amazon App and click on the left hand menu. 

Once the menu opens select "Programs and Features” and then “Amazon Spark.”

You’ll then be walked through a set-up process similar to other Social Networking sites like Pinterest, where you select topics that interest you. You’re required to choose at least five but can select as many as you’d like.

amazon spark

From there you edit your name, add a profile photo, and then start exploring!

amazon spark

You’ll see a stream of users sharing photos of a product with their thoughts or ideas about it within the caption.

The stream feels like a mix of Instagram and the product reviews section of Amazon and is built off the interests you selected during the setup process rather than those you choose to follow like Facebook or Instagram. It also makes use of hashtags.

amazon spark

If you like something someone in your stream has posted you “Smile” at the post, which saves it in your account activity. This way you can look at the products you’ve previously liked, much like saving something to your Amazon Cart.

One catch - if you don’t pay for a Prime subscription you’re unable to like or comment on anything, but you can look as much as you’d like.

amazon spark

How Can I Use Amazon for My Business?

If you’re an eCommerce or B2C business then Amazon Spark can become one of your best friends. As long as you have Prime, you’ll be able to use Spark to post about your product and link directly to the Amazon purchasing page so people can take action immediately.

amazon spark

When creating posts it’s important to choose high-quality, eye-catching, and flattering images that show your product at it’s best.

amazon spark

Just like on your website, stay away from stock photos of a product similar to yours because those clicking your posts may be thrown off as to why the actual product is different from the original post.

By using original photographs, you’re able to set realistic expectations for your product and what it will actually offer to the buyer, which helps build trust.

You’ll also be able to see reviews and images from others actually using your product.

Look at these reviews with an open mind! Make sure you thank users who leave good reviews and reach out to those who leave poor reviews to see what could been done better.

For those that leave good reviews or ideas use those to improve not only your product, but also its messaging. It they say it solves a certain pain point for them, for example, that may be a key point you need to add to your product page. Let other potential buyers know that your product will be able to solve XYZ to help make their life easier.


But What About B2B Marketing on Amazon Spark?

To be quite honest,  this social network most likely won’t directly benefit your B2B service or SaaS company, but that doesn’t mean it can’t be useful.

B2B marketers can use Spark to find influencers in areas related to their field.

Find users who are getting a lot engagment through “smiles” and comments on their posts. Reach out to them via Spark and let them know you’d like to feature them in one of your blog posts, get their feedback, or ask if you could feature one of your posts on their blog.

Spark is also a great way to complete research on products in your space. See what others are looking for, asking questions about, what their needs are, and if those needs may need a new solution.

It also gives you a new way to study buying patterns. Do people make more impulsive purchases when it’s so easy to connect? If someone likes something are they more likely to buy it? While this information won’t be readily available, Amazon will surely do reports on how users are interacting with Spark and how it affects their buying patterns.

Spark of Genius?

With Amazon now having a spot in the social networking space it’ll be interesting to see where they end up. Will they shoot to the top and be major competition with Pinterest and Instagram or will it be a flop like Google+? Do you think it could be valuable to B2B marketers in a way we didn’t suggest? Let us know in the comments!

Social-media-marketing

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Sales & Marketing Technology
Published on August 1, 2017

Recent Articles

The 4 Top Business Analytics Platforms for Data-Hungry Organizations
June 20, 2022 • 6 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
Best Virtual Selling Tips, Tactics, Strategies, and Tools (Updated for 2022)
January 11, 2022 • 8 min read
Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
HubSpot CRM review (updated for 2022)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Is the HubSpot CRM the best for They Ask, You Answer?
April 5, 2021 • 4 min read
8 Best Digital Marketing Tools and Tech for Every Business (+ VIDEO)
March 31, 2021 • 7 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
HubSpot vs. Pardot for marketing: a head-to-head comparison
February 2, 2021 • 8 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
10 Tools that Should Be On Your Radar for 2021 [IMPACT Toolbox Dec 2020]
December 31, 2020 • 13 min read
More Than a Messaging App, WhatsApp is a Marketing Tool [Infographic]
December 12, 2020 • 2 min read
15 Best Marketing Automation Software Options for Growth-Focused SMBs
October 22, 2020 • 11 min read
Mailchimp Adds New AI-Powered Tools Marketing Automation Platform
September 26, 2020 • 2 min read
How to use Trello for your video marketing strategy (with examples)
September 25, 2020 • 8 min read
10 best SaaS marketing tools and platforms for 2021
September 24, 2020 • 7 min read
How to use Trello for your business content strategy (with examples)
September 9, 2020 • 13 min read