Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

The difference between Facebook, Twitter, Linkedin, YouTube, & Pinterest [Updated for 2020]

The difference between Facebook, Twitter, Linkedin, YouTube, & Pinterest [Updated for 2020] Blog Feature

Karisa Egan

Director of Digital Sales and Marketing Coaching, 5+ Years of Client Success and Project Management

February 10th, 2017 min read

Social media is ever-changing.

There’s always a new crazy way people can document every aspect of their lives, but what if you’re a business? 

With so many social media sites already out there and even more popping up each day, where do you begin? Do you create a Facebook account or do you hop on whatever “the new Pinterest” is today?

Utilizing social media in your business strategy is one of the best ways to get your name out there. It's a great way to market your services, products, and help boost your brand.

Not only that, it gives you the chance to connect with fans, customers, and prospective customers on a more personal, human level.

Are you ready to dive into the deep sea of social media? Below, we’ll break down each platform and help you learn how to make the most out of it for your business.

Facebook

Difference between Facebook, Twitter, Linkedin, Google+, Youtube, Pintrest

With about 2.38 billion monthly active users worldwide as of April 2019, Facebook is one of the most popular platforms, not only for personal use but business as well.

For businesses, Facebook is a place to share photos, updates, and general news with those who follow or “like” you. Fans of your business come to your Facebook page to find out what’s going on with your company, see pictures of what’s going on, or explore events.

How to use Facebook for marketing

It’s important to start by building your fanbase on Facebook. Publicize your page and post a link to it anywhere you can, including adding a social icon onto your website.

Once you’ve created a strong following it's important to use status updates or photos to share your products, offers, services. You should also post things that get your audience to engage with your posts.

Things that they will click, “like,” comment on, and share. The more people are engaging, the more frequently you’ll appear in others timelines.

It’s important to keep in mind that many use Facebook as a personal network to connect with their friends or loved ones. Your brand needs to fit into this atmosphere naturally in order to keep people interested in what you’re posting. So don’t make it solely about selling.

Tools to utilize: Advertising

Facebook is one of the most comprehensive online advertising platforms today. 

It uses social graph and activities to pinpoint those who fall into your buyer demographics, making Facebook Ads incredibly effective. Facebook ads are more likely to bring in strong leads that are actually looking for your services.

They help make sure your advertising budget isn’t wasted on those who aren’t really interested in what you’re offering and helping to put product or service put into the hands of the exact person who wants or needs it. 

To go much deeper into mastering Facebook, download this free guide.

Twitter

Difference between Twitter 

Twitter is fast-paced, concise, and easy way to connect with your audience. With over 310 million registered users (and growing), Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted.

How to use Twitter for marketing

Twitter generates over 175 million tweets daily and allows you to share quick pieces of information and photos in an effort to drive people back to your site or landing pages. You only get a small amount of characters, so make them count!

When marketing on Twitter, you need to have content that is enticing enough for people to stop and click through. People are normally scrolling through quickly so it takes more than just simple text to stop them in their tracks. Make sure when you're constructing your tweets, you’re making people want to click through.

Try using quotes, statistics, or questions related to the link you’re tweeting as a way to people wanting to read more. Incorporate photos, polls, GIFs, or even short videos. (All of these are now natively supported by the platform!)

While Twitter is a great way to share quick thoughts and generate traffic to your website and offers, it’s important to make sure you’re also building relationships with followers.

People follow you because they like what you have to say, but often also to engage in conversation. Like you would on Facebook, ask and respond to questions, respond to mentions and direct messages. Twitter is as useful for driving traffic as it is for customer service.

Tool to utilize: Hashtags

Hashtags (#) are you key tool on Twitter. These tags allow you to reach a wider audience than just your followers by getting involved in existing conversations.

People searching for specific information will often check hashtags to see what’s out there. Do some research what your buyer persona is hashtagging to make sure your posts are going to be found by the right people.  

Our free guide "Tune Up Your Social Media Marketing" will teach you everything you need to know to master Twitter for business. You can get it here.

LinkedIn

LinkedIn

How to use LinkedIn for marketing

LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.

Between features like LinkedIn Pulse, Company Pages, InMail, Groups, and “Get Introduced” and the ability to see who’s viewed your personal profile, LinkedIn is a valuable tool for not only driving traffic, but prospecting, establishing thought leadership, as well as recruiting.

Tool to utilize: Groups

There is a lot less conversation happening directly on LinkedIn pages then there is on other social media marketing profiles. One way around this is joining LinkedIn groups where you can meet people from the same industry or with similar interests, ask and answers questions, and engage in conversations. Pose a question to the group to get a conversation flowing. It’s a great way to showcase your expertise on your industry.

YouTube

Difference between YouTube

YouTube is the leading video-sharing platform in the world.

On your channel, your brand can share and edit its own videos, create playlists, and prompt discussions.

Since it was bought over by Google in 2006, YouTube is another platform that the search gives priority to in its search results so take advantage of it!

How to use YouTube for marketing

YouTube for your business is a great way to get your face out there. Videos are a lot more engaging and shareable than text content and they also aid your search rank in Google.

When creating videos for YouTube quality matters.

Make sure there’s a purpose and value to what you’re uploading and sharing. Also make sure to pay attention to your production value.

Both the video and audio of what you upload should be crisp, clear, and easy to understand. No shaky cameras!

Tool to utilize: Teaching opportunities

YouTube gives you a gateway to be an educator in your industry. Upload webinars or videos speaking on important topics that further the education of your audience.

Pinterest

Difference between Pintrest

Pinterest is one of the more unique marketing platform on this list. Instead of posting content for your audience to read, on Pinterest, you’re posting just a clickable picture and a short caption. This is a very popular platform for brands with a tangible product, i.e. clothing and food brands, restaurants, those in eCommerce, etc.

How to use Pinterest for marketing

Pinterest is a superficial platform, so every image you post has to be high-quality and striking to stand out in your feed.

When you start posting images make sure they link back to a related blog or page on your website. As people click through from your image to your site they want to see or read something that’s related to the image that caught their eye.

Once you begin posting organize your Pinterest by dividing it into boards. Each board should have a category relative to different aspects of your business. Make it simple for your followers to find what they're looking for.

Also make sure that your caption is keyword optimized. Like any other search engine, Pinterest cannot crawl images. This caption is how your pin will show up when people are browsing.

Tools to utilize: Business analytics

Pinterest added a tool for businesses to better track exactly which pins are working and which aren’t. This way you’re able to collect data on what images people are clicking on. Once you know what your audience is interested in you can make sure to use more images that are along those same lines.

Get started on your social media marketing

Now that you know how important social media marketing is for your business and what some of the most popular platforms have to offer, it's time for you to put it to use.

Get your free copy of our  guide “Tune Up Your Social Media Marketing” to get started and be sure to follow these tips to ensure success when sharing your business's content across each platform.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE