Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

What is Evergreen Content and Why Do You Need It?

What is Evergreen Content and Why Do You Need It? Blog Feature

September 22nd, 2012 min read

 

Evergreen ContentEver get annoyed by website updates? You've just spent all this time writing content for your website and blog, and you have to update it a few months later!


Well, to combat this tedious process, many companies are producing evergreen content in order to keep their content up to date for longer. Evergreen content is a great way to effectively market your website content, without having to update it every month. Many industries are constantly changing, and along with this, companies are adapting to the new industry standards. It can be extremely frustrating, which is why evergreen content is such an efficient way to market your content, all while saving time and hassle.


Well what really is evergreen content? Not to fear, this post will explain exactly what evergreen content is and how it can improve your marketing for the long run.


IMPACT's team of skilled writers can help your company get started with your content marketing. Contact us to get started!


What is Evergreen Content?


In simplistic terms, Evergreen Content is content that doesn't expire. It will always be industry related, and always up to date, and it can last for years. Yes it may sound too good to be true, but imagine not having to update the content on your website for a year? How about two? Now you could easily just stop writing content for your site, but with evergreen content, your site is "ever green" and you won't have to sacrifice your marketing or SEO efforts for a break from your website updates. Genius right?


Content that Lasts? How Does this Work?


Well, it's all about knowing your industry, and knowing who you are as a company. Your evergreen content is written so that it drives traffic to your website for a long period of time. Sometimes, your website is geared to a more historical standpoint, so this content will probably need little to no updating throughout the life of your site.


If you are writing about tax tips and how to file your tax returns, this information will need to updated pretty regularly as tax laws and rates change. So evergreen content wouldn't be effective in this situation. Your company's "about us" page should roughly be historical and about your company history, so this page contains evergreen content. You may wish to rewrite this page, but the information will most likely remain the same as your company progresses.


More examples of evergreen content are informational pieces, such as how to organize your garage. This information is unlikely to change, unless there is some new super garage that can organize itself that I don't know about.


So I Need Old Information to Have Evergreen Content?


Not necessarily. Current events can be considered evergreen content and they don't have to updated as often as you may think. If you're selling the first version of some jetpack you just invented, the information is the same about this jetpack, no matter when the 2.0 and 3.0 versions come out. Even with your newer models, your original jetpack will still be the same, making this evergreen content.


Your company is always changing and adapting to your industry. But this doesn't mean that your content needs to! Save time and energy by utilizing evergreen content in your marketing!


Has anyone utilized evergreen content in your marketing before? How has it simplified your website updates?


Get Evergreen!


Interested in featuring more evergreen, lead generating content on your website? Contact IMPACT and learn how we can get you started!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE