Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

What Is Your Twitter Following Worth?

By Katie Coelho

What Is Your Twitter Following Worth?

$1000?... $10,000? We all know how important it is to be active on social media sites, but what is your Twitter following worth? How do you even find that information?

Malcolm Diggs started a website, Paid $ocial, that "compares the aspects of an account, such as the number of followers and the age of the account", to value your twitter handle. They also compare your stats to the Twitter records of similar account sales.

Another useful site is HubSpot's Tweet Grader. Along with a grade score up to 100, HubSpot includes your rank in the Twitterverse, account summary, as well as tips and suggestions.

So what you end up with is a value estimation. Awesome! You have a figure or grade... now what do you do with it? Numbers are fantastic but what do they mean?

You might not be interested in selling your account for money (especially if you plan on keeping your company) but it may help you place yourself in the industry.

Your Twitter Following is Worth More Than Money

It's great to know your account's monetary value, but it's more important to know the intangible worth first. How many people follow you, retweet you, and click through links in your tweets? These numbers are a great way to track ROI and see how your efforts are being received.

Past your numbers, you have a captivated audience to share anything you want. A qualified niche of people relevant to your industry chose to follow you. This may be the most important part of your Twitter value. It's extremely hard to put numbers to that audience, but Paid $ocial may have found a close way to estimate.

What Your Monetary Worth Can Tell You

After examining your Twitter reach, it's definitely helpful to see your value on Paid $ocial. By combining the monetary and non-monetary values of your Twitter account, you'll be able to get a better idea of your total value.

If you aren't happy with your value based on Paid $ocial's calculations, try improving your site, and getting more followers. You have a starting point to base your efforts off of. See what's working and try to increase your value even more. Values will, of course, depend on your company size and followers. So don't expect to have a huge value if you're a new, small company.

HubSpot's Tweet Grader will rank you based on their standards- which is a pretty good measure. So you get a grade from HubSpot, what will you do with it? If you feel that you could do better, again, you know your starting point. If you know what you have to do to improve your account, then go for it, but if you are confused why you don't rank higher, check the tips and suggestions section. HubSpot gives you free advice to improve your account. How useful!

So let's check out real life examples. Taylor Swift's account is worth $18,015,893.61 and has a grade of 100. WOW! And IMPACT has a value of $9,759.75, received a grade of 100! There's always room for improvement, more followers and tweets will increase our value.

How to Use This to Your Advantage

So you know your monetary value and your non-monetary value, and you know how you want to improve. But there's also one other point to consider. Check out your competitor's value and compare it with yours. Check out what they're doing and see if you're doing it better. You know the benefits of your company over theirs already, but a value will give you an outsider's point of view. Use this to your advantage and become the best in your industry!

Photo Credit: Empower Network 

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Social Media Marketing
Published on January 28, 2013

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read