Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
June 30th, 2017
In business, many like to think purchase decisions are all about dollars and cents, but in reality, it's just as much about emotions and senses.
In this week's episode of The IMPACT Show, Bob and Nick ask the question "do you know what makes your buyer's buy?" and chat about role of pain points and emotion in buyer behavior. They also reflect on YouTube's Studio update, the iPhone's 10th birthday, and what you should know IMPACT Live 2017.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Have feedback or questions? We’d love to hear it. Comment on this blog or email us at firstname.lastname@example.org
Update to YouTube Studio
YouTube revisiting its Creator's Studio to give users more creative abilities
From Marketing Land: “Now simply YouTube Studio, the desktop platform that helps video creators manage their channels will get a design refresh, new features, a “smart” inbox and a new way to organize comments by topic.”
From YouTube: The overall plan with YouTube Studio is to let you do more in less time.
Start digging into reports and research on the psychology of why people buy and buyer behavior.
Once you do that, dive deep into your specific buyer. Understand what stood out about your product/service that made them buy; what was confusing, what made them hesistant. Ask them why they chose a competitor or what they found appealing in competitors. -- Do this on a regular basis!
Buyer interests and behaviors can change from week-to-week
Get your tickets to IMPACT Live 2017 to meet David Meerman Scott, Mark Roberge, Marcus Sheridan, and dozens of other experts in-person this August!
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