Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Why You Should Market the Same Way You Order Food

By John Bonini

John Bonini also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Why You Should Market the Same Way You Order Food

 

Why You Should Market with the Way You Order Food in MindAs online marketers, we're all focused on the same thing. (Besides sharing viral videos of animals doing people things, of course.)


We're all trying to effectively assist in the sales process through the power of our online presence.


Well, it came to my realization over the weekend  – over a bowl of French onion

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022
soup – that ordering dinner at a restaurant just may be the quickest sales process that exists. Because the process of ordering off a menu is so quick, it serves as a great model for quickly identifying the core principles which affect a buyers decision.


There's also infinite case studies, as everyone from you to the leader of the free world orders food out on occasion.


Because of this, there's extreme value in analyzing the "how?" and "why?" that occurs during each exchange that leads to your plate of Spaghetti Bolognese.


What can we learn from the way in which we order from a menu that can apply to our own marketing efforts?


Marketing off the Menu


Consider what brings you to closer to making a decision on what you're ordering off any given menu.


For me, it comes down to five basic principles:


1. Experience


In the age of Yelp and Google reviews, there's a slew of information to be gathered prior to ever visiting an establishment. It's because of this that we all essentially have our own foodie "bucket lists" based on what we find to be interesting or offering a unique experience.


However, upon entering a restaurant, we’re looking for both ease and comfort. We want to feel welcomed by the environment as a whole as well as our respective server.


It helps immensely in making a decision.


2. Recommendations


We've all done it.


We've seen the guy at the table next to us digging in to that delicious looking lasagna, and we've asked the waiter, "gee, what's he having?"


Or, if you're feeling a little more bold, you'll actually ask the person themselves. "So, how's the lasagna?"


Whatever superlatives follow (or don't, for that matter) have a significant impact on our buying decision.


Recommendations and referrals have far more impact on our purchasing decisions than any ad or marketing material ever could.


3. Gathering of information


Are the scallops fresh?


Can I get the cavatelli with Alfredo sauce?


It's this process of information gathering that ultimately leads to our decision.


However, the menu has to be set up to assist in this process. If it's not, confusion and frustration ensues.


4. Engagement


In order to get the most out of the information gathering process, we often look to the server.


We ask questions. We seek clarification.


This usually occurs immediately before a decision is made.


Depending on the information and level of engagement we receive will determine our final decision.


5. Quality of Service


So here's one major difference between your company and your local restaurant; once you've entered the restaurant – barring any catastrophic occurrence – you have intentions to purchase.


The same cannot be said for visiting a store or a website.


However, the quality of service attained after the purchase will be the difference between a repeat buyer and one who never returns.


This principle transcends industries.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Published on June 25, 2013

Recent Articles

Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Teams vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
How Much Does Inbound Marketing Cost in 2022?
January 24, 2022 • 12 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Plan
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read