Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

5 Reasons Why You Should Personalize Your Inbound Marketing

5 Reasons Why You Should Personalize Your Inbound Marketing Blog Feature

June 8th, 2013 min read

5 Reasons Why You Should Personalize Your Inbound MarketingIt's easy to forget that everything you do should have your customer's needs in mind.

But without customers, who would need you?

That's why the best way to cater to your customers and prospects is to choose what you send them and what they see.

You want to grab their attention and keep it.

They aren't going to be interested in reading a general email or something that has no relevance to them.

So how can you do this?

Make it Personal

There are several ways to use personalization to improve the experience for your customers and prospects.

After someone navigates your website or downloads an offer, you will have some of their personal information such as their name, email address, and company name. Having this information is going to allow you to start personalizing your inbound marketing efforts.

    • You should always send your emails from a person, rather than from the company name. 

    • Use the person's name in the greeting of an e-mail you are sending them.

    • Segment email contacts into lists. Consider segmenting your contacts based on their buyer personas or lifecycle stage.

    • By segmenting your email contacts, you can then create personalized content that is relevant to each different list.

    • Send more content via email based on what they were originally interested in. For example, if they download an ebook about social media, send them an offer to download another ebook that goes more in depth about a specific social media platform.

    • Gaining insight about your leads will give your sales team the information they need to make more personalized sales pitches.

With all of those methods, you can easily begin to personalize your inbound marketing efforts. If you're still asking "but why should I do this?" allow us to tell you.

5 Reasons to Personalize Your Inbound Marketing

1. Increase Conversions

When your leads are receiving information from you that they are interested in, they're going to be more likely to convert. This is also due to the fact that personalized marketing makes it easier for them to convert. According to Aberdeen, "personalized emails improve click-through rates by 14%, and conversion rates by 10%."

2. Less Emails

Instead of sending generic emails over and over again hoping that someone will open them and click on your offer, you can be sending fewer emails your contacts will actually open. By segmenting your email lists and creating a personalized experience, you can send less emails that will have a higher open rate. Personalization is a great way to nurture leads, helping them reconvert and pushing them down the sales funnel. Your main goal is to gain more customers.

3. Improves Lead Nurturing

By personalizing your marketing and content, you will be able to convert more leads. The main objective of lead nurturing is to educate your leads, providing them with more information about your service areas. Through the use of workflows and marketing automation, you can send your top-of-the-funnel leads more general (introductory level) content while sending your bottom-of-the-funnel leads more in-depth (advanced) content related to their interests.

4. Improved Website

With personalized marketing, your website recognizes visitors coming to your site. The best part is that you can promote content that is new and interesting to them on your site. This is going to make their experience on your website a lot better than if they saw the exact same thing every time. One site that consumers love is Amazon. They tailor their site and customize it for every viewer. They want to create a unique experience for everyone that visits their site.

One way that you can tailor your website and content to match the needs and interestes of your visitors is through smart CTA's. Allowing you to personalize your visitor's experience. Smart CTA's allow you to automatically display different CTAs to different visitors based on the information you've already collected about them in your contacts database, personalizing each visitors experience on your website.

5. Welcome New Prospects

You don't only have to personalize your content to existing contacts. Think about new prospects and leads, create a personalized way to welcome new prospects who visited your website or downloaded an offer. Once they've come to you, it's your job to welcome them and invite them to stay.

You can't create great marketing without making it personalized. People want to know that they are important to you, and giving them personalized content is going to make you stand out among the competitor that greets them with "Hi Customer."

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE