Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Closing Inbound Leads

10 Ways Dating is NOTHING Like Closing a Sale

By John Bonini

10 Ways Dating is NOTHING Like Closing a Sale Blog Feature

 

10 Ways Dating is NOTHING Like Closing a SaleIt happens seemingly on a daily basis.


At some point, while perusing my Twitter feed, I'll come across a blog article detailing the uncanny comparison between ::Marketing Activity A:: and Dating.


And they always contain cheeky references and often laugh inducing anecdotes on how A/B testing can also double as a qualifier for your second date.


Since we're hosting a webinar here at IMPACT next week on How to Close Inbound Leads, we've had closing on our minds for quite a while.


But instead of comparing closing a deal to dating, I decided I'd highlight how closing a sale is NOTHING like dating. Cheeky references included.


So enjoy. And remember, if you really want to hear expert advice on closing inbound leads, register for our free live webinar featuring Mark, Rick, and Matt Roberge as the discuss converting more leads to customers with IMPACT Founder Bob Ruffolo.


The 10 Ways Dating is NOTHING Like Closing a Sale


1. While some "social investigation" may be customary, letting your date know that you understand their pain points, recent activities and personal interests prior to meeting may warrant a restraining order. Be cool. (Tweet this!)


2. Running your date through Hubspot's Marketing Grader is not a good idea. Ever. (Tweet this!)


3. You're not going to want "decision makers" on your phone calls. Just…weird. (Tweet this!)


4. If an agreement has to be signed…it's probably not going to work out. (Tweet this!)


5. If things are going well, don't ask for referrals. (Tweet this!)


6. If you're expressing your aspirations for a 12-month commitment…don't wait for a call back. Or even a text. (Tweet this!)


7. Just because you picked up the tab doesn't mean customer acquisition cost should be measured. That's just cold. (Tweet this!)


8. A case study probably isn't going to help your cause. In fact, this just makes things awkward...for everyone. (Tweet this!)


9. Attempting to further educate your partner with more premium content might leave you having dessert alone. (Tweet this!)


10. It's not necessary to mark an opportunity as closed in a CRM. Come on...you're better than that. (Tweet this!)

Topics:

Closing Inbound Leads
Published on May 30, 2013

Recent Articles

Making a sales call in the age of assignment selling

By Nick Salvatoriello on October 21, 2019
5 min read

How Industry Sales Experts Close Inbound Leads

By Carolyn Edgecomb on June 5, 2013
9 min read

The Art of Closing an Inbound Lead with HubSpot's Mark Roberge

By John Bonini on May 31, 2013
6 min read

10 Ways Dating is NOTHING Like Closing a Sale

By John Bonini on May 30, 2013
1 min read