Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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A Small Business Guide to Instagram Stories [Infographic]

A Small Business Guide to Instagram Stories [Infographic] Blog Feature

July 28th, 2018 min read

Instagram has grown to be a great medium for engaging new followers and expanding your brand’s reach, but ever since the debut of Stories almost two years ago, brands that are just posting images to their feeds and ignoring this game changing feature are missing out on a major opportunity to grab eyes and new audience members.

So what are Instagram Stories, anyway?

Simply put, a “story” is a collection of 15-second videos and images Instagram users can post, that only stay viewable for 24 hours.

Instagram Stories are fast, easy to use, and even better– they’re inexpensive.

They boast a staggering 250 million daily users, and 33% of the most popular stories are posted by businesses. Not to mention, 20% of stories posted by businesses result in direct messages to the account.

So whether you’re already using Instagram for your brand’s marketing or not, the data shows that you should be -- especially Stories.

Even though their initial reach only last 15 seconds at a time and they expire after a day, it’s clear that the opportunity to promote your business and expand your reach is worth the time..

So how do you get started? Instagram Stories are easy to get going, but making them effective for your marketing is another story (pun intended). To help you get started, here’s a quick guide for small businesses to Instagram Stories.

In this infographic, Headway Capital shares some valuable statistics and actionable tips for each of the major components of Instagram Stories, so that you can turn your Instagram page into an audience engagement machine.

Here are some of the tips they say can really help optimize your stories for more engagements:

  • Add a geotag to your post to get you into the relevant stories for audiences in your area.
  • Put a link in your story to give yourself a 15-25% view to click rate.
  • Use a hashtag for a 12% increase in engagement.
  • Get around the 15-second video rule by using apps like CutStory to upload longer length clips.

The infographic gives you some actionable ideas for your story content too:

  • Show off your company culture by letting your employees “takeover” the account. These stories get a lot of engagement and are a good opportunity to add faces to your brand for the community to see.  
  • Polls work really well too; asking followers to help you make decisions here and there can give your engagement a significant boost.
  • Offer them a great discount or deal; exclusive to just your Instagram Story viewers.

The overall idea is simple– Post things to spark a conversation, not to sell your products. Check out some more Instagram Story advice in the full infographic below:

small-business-guide-instagram-stories

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