Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Agile Marketing: The IMPACT Show Ep.3 [Show Notes]

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Agile Marketing: The IMPACT Show Ep.3 [Show Notes] Blog Feature

Another week, another awesome episode of The IMPACT Show with Bob & Nick. 

Amid Dip Day deliciousness here in the office, Bob & Nick (broadcasting from the same room for the first time) took to Facebook Live to discuss Google Attribution, IMPACT Live, HubSpot's latest investment, and also candidly recount our journey with Agile Marketing and how to get started with it at your organization.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Enjoy and make sure to share with your peers!

Join us for IMPACT Live:

  • Two-day event in Hartford, CT on August 1-2nd, 2017, with workshops on July 31st.
  • This is invite-only so we can keep it an intimate group of experienced, dedicated marketing and sales leaders.
  • Request your invitation here.
  • ONLY 5 MORE DAYS TO SAVE AN EXTRA 25%! Use the promocode: IMPACTSHOW

Google Attribution

  • Attribution: Crediting the delivery of web traffic, lead, or customer to a specific source; What contributed to the conversion or sale.
  • Several types: Last touch, first touch, etc.
  • No real technology for small and medium-sized businesses to do it accurately. Google releasing Google Attribution for free to solve this issue. 
  • Read the full article from MarketingLand
  • Insight from TechCrunch

HubSpot Investing in Terminus

  • HubSpot announced they are investing $10M+ in B2B account-based marketing firm, Terminus
  • The company was hesitate as account-based marketing (ABM) tends to get seen as"spammy," but Terminus understands "account-based marketing should be about precision and personalization not brute force."
  • Terminus is approaching ABM with the ideal inbound balance.

Last Week's Retro:

  • How to get more readers on Linkedin? Starts with what you're writing about; need to tell a story and connect with people emotionally/personally. This is likely to resonate more and get more engagement. 
  • How are topic clusters different from writing about your product? Your product is often the solution; the topic cluster, however, is usually the problem that you're trying to rank for. Your "Topic Cluster" is the ultimate theme that several pieces fall under.

Main Topic: “Agile Marketing”

  • Agile helps solve several team problems/concerns (i.e. clarity, autonomy, productivity, transparency, etc.)
  • Scrum helps you "accomplish twice the amount of work in half the time"
  • How it Works:
    • Small teams: With specialists in particular areas, but everyone has cross-functional knowledge, so, if need be, they can help each other burn down tasks. 
    • Understanding capacity: Quantifies your work load so that you can understand how much work someone can realistically do (without working nights and weekends) and stick to that limit consistently. 
    • Roles on team: There are several roles on a scrum team, but two that are most unique:
      1. Product Owner manages and determines the work that needs to be done and sets priorities. 
      2. Scrum Master monitors team's day-to-day activities and helps remove any obstacles that prevent work from getting done. 
    • Backlog: This is the most valuable tool in scrum and at its core its just a long record of the work that needs to be done. Highest priorities are at the top, lowest below. 
    • Meetings:
      • Planning: When everyone meets to plan that will be done in this work period (aka during this sprint). 
      • Retro: When the team meets at the end of a sprint to discuss reflect on what worked and what didn't work during it. 
      • Daily Stand-Ups: 15-minutes meetings every day for everyone to talk about what they did the day prior, what they're going to do today, and if there are any impedients standing in their way.
    • IMPACT worked with Mark Long from Limbr.io 

Books/Resources:

Next Steps:

Get your tickets to IMPACT Live 2017 to meet David Meerman Scott, Mark Roberge, Marcus Sheridan, and dozens of other experts in-person this August! Use the promocode, IMPACTSHOW, to save 25% off!

Join Us Next Week! Topic: Challenging the Status Quo and Getting Prospects to Take Action

We'll be back again next Thursday, June 2nd at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!  

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Marketing Strategy
Published on May 26, 2017

Recent Articles

Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Inbound Marketing vs. Outbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read