Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Agile Marketing: The IMPACT Show Ep.3 [Show Notes]

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Agile Marketing: The IMPACT Show Ep.3 [Show Notes]

Another week, another awesome episode of The IMPACT Show with Bob & Nick. 

Amid Dip Day deliciousness here in the office, Bob & Nick (broadcasting from the same room for the first time) took to Facebook Live to discuss Google Attribution, IMPACT Live, HubSpot's latest investment, and also candidly recount our journey with Agile Marketing and how to get started with it at your organization.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Enjoy and make sure to share with your peers!

Join us for IMPACT Live:

  • Two-day event in Hartford, CT on August 1-2nd, 2017, with workshops on July 31st.
  • This is invite-only so we can keep it an intimate group of experienced, dedicated marketing and sales leaders.
  • Request your invitation here.
  • ONLY 5 MORE DAYS TO SAVE AN EXTRA 25%! Use the promocode: IMPACTSHOW

Google Attribution

  • Attribution: Crediting the delivery of web traffic, lead, or customer to a specific source; What contributed to the conversion or sale.
  • Several types: Last touch, first touch, etc.
  • No real technology for small and medium-sized businesses to do it accurately. Google releasing Google Attribution for free to solve this issue. 
  • Read the full article from MarketingLand
  • Insight from TechCrunch

HubSpot Investing in Terminus

  • HubSpot announced they are investing $10M+ in B2B account-based marketing firm, Terminus
  • The company was hesitate as account-based marketing (ABM) tends to get seen as"spammy," but Terminus understands "account-based marketing should be about precision and personalization not brute force."
  • Terminus is approaching ABM with the ideal inbound balance.

Last Week's Retro:

  • How to get more readers on Linkedin? Starts with what you're writing about; need to tell a story and connect with people emotionally/personally. This is likely to resonate more and get more engagement. 
  • How are topic clusters different from writing about your product? Your product is often the solution; the topic cluster, however, is usually the problem that you're trying to rank for. Your "Topic Cluster" is the ultimate theme that several pieces fall under.

Main Topic: “Agile Marketing”

  • Agile helps solve several team problems/concerns (i.e. clarity, autonomy, productivity, transparency, etc.)
  • Scrum helps you "accomplish twice the amount of work in half the time"
  • How it Works:
    • Small teams: With specialists in particular areas, but everyone has cross-functional knowledge, so, if need be, they can help each other burn down tasks. 
    • Understanding capacity: Quantifies your work load so that you can understand how much work someone can realistically do (without working nights and weekends) and stick to that limit consistently. 
    • Roles on team: There are several roles on a scrum team, but two that are most unique:
      1. Product Owner manages and determines the work that needs to be done and sets priorities. 
      2. Scrum Master monitors team's day-to-day activities and helps remove any obstacles that prevent work from getting done. 
    • Backlog: This is the most valuable tool in scrum and at its core its just a long record of the work that needs to be done. Highest priorities are at the top, lowest below. 
    • Meetings:
      • Planning: When everyone meets to plan that will be done in this work period (aka during this sprint). 
      • Retro: When the team meets at the end of a sprint to discuss reflect on what worked and what didn't work during it. 
      • Daily Stand-Ups: 15-minutes meetings every day for everyone to talk about what they did the day prior, what they're going to do today, and if there are any impedients standing in their way.
    • IMPACT worked with Mark Long from Limbr.io 

Books/Resources:

Next Steps:

Get your tickets to IMPACT Live 2017 to meet David Meerman Scott, Mark Roberge, Marcus Sheridan, and dozens of other experts in-person this August! Use the promocode, IMPACTSHOW, to save 25% off!

Join Us Next Week! Topic: Challenging the Status Quo and Getting Prospects to Take Action

We'll be back again next Thursday, June 2nd at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!  

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Marketing Strategy
Published on May 26, 2017

Recent Articles

Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Teams vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 7 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2022
April 7, 2022 • 9 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
How Much Does Inbound Marketing Cost in 2022?
January 24, 2022 • 12 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Plan
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read