It’s 2016 and technology has caused a profound effect on the selling process. Gone are the days of the roaming salesman with the incredible tales; With information at their fingertips, buyers have the control and it’s the sellers turn to try and keep up.
On top of that, everything is real time. The increase of mental clutter from digital engagement has brought upon the “micro-moment.” If you’re not able to communicate with your prospect while they have you on their mind, your opportunity is lost; They are already thinking about the next thing.
In their best attempt to keep up, sellers have begun to embrace technology in how they sell, but it hasn’t been the easiest shift. The following infographic by Hubspot & Applango outlines four major sales problems to fix in 2016.
Based on information from over 700 CRM administrators, sales managers, and sales professionals, it provides a glimpse into the major challenges seen by sales teams in their adaptation of technology.
The 4 sales problems to fix in 2016
Sales professionals lack the process required to properly use their CRM.
Sales professionals want more training and better training options.
Accurate and timely data isn’t available in the CRM.
Miscommunication between management and sales reps causes misalignment.
If any or all of these ring true, you may want to give the infographic below a look from our friends at HubSpot and Applango.