Back to Learning Center
Learning Center Mobile Dropdown Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start Course Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Learning Center Social Media Marketing
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
FundamentalsofSocialMedi

Free Course:

Learn how to actually use social media to successfully drive awareness, engagement, and more for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media, and more!

Build Trust Through Social Media in 5 Simple Ways

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free course, Fundamentals of Social Media Marketing.

Build Trust Through Social Media in 5 Simple Ways Blog Feature

 

Build Trust Through Social Media in 5 Simple WaysWith everyone and anyone having the ability to post information on the internet, it's hard to tell what is truthful, and who you can trust. The last thing you want is for your customers to consider you as an unreliable, untrustworthy source of information. But how can you prevent that?

Free Course: Fundamentals of Social Media Marketing

There are many ways, but one which is often overlooked is to build trust through social media.


Here's five simple, yet effective ways to increase trust amongst your followers on social media platforms, enjoy!


5 Ways to Build Trust Through Social Media


1. Deliver Quality


By sharing your best content, people will begin to start understanding your company better, and looking towards you for information. At this point, you've already created great content that is worthy of sharing with people, so it has been fact checked, and revised. Trustable information looks professional, contains great information, and has no errors. By sharing the content you have spent the most time on with followers on social media, you'll increase their trust.


Although you do want to share your best information with your followers, you don't want to give them everything. Entice them enough to click through to your website. If you have great facts about your industry in an infographic you just created, try to not tweet or post every fact. You want your followers to actually go to your website, right?


2. Avoid Jargon


Social media is meant for short interactions. Take Twitter- posts can only be 140 characters. Why fill your posts with unnecessary language that, although may make you sound smart, will bore your followers. Keep your posts simple and short, leading the reader to click through if they'd like more information. Give them a taste of what they'll get if they click through, and be sure to actually give it to them. To gain trust, it is important to be giving your followers information that they want, in a way they will understand it.


If you're a computer company and want to share information with actual customers, sending tweets and posts about Gunning Transceiver Logic, and CXT Cores won't help (yeah, i Googled those). You may think people will trust you if you are being very technical, but in reality no one will want to engage with you if they cant understand you. Find the correct language for your customers and avoid 'mumbo-jumbo', and you'll start to gain their trust because they will be able to relate to you.


3. Highlight the Best of Your Company


Show all your followers your best! Do you have testimonial from customers or case studies of success stories? SHARE THEM! Your followers will want to read about people like them finding your company helpful. If your followers can relate to your case studies or testimonials, they will trust you more. Since reach is so large on social media platforms, you can share your best customers with tons of people. All those people that you entice to click through will trust you more and more.


4. Engage


Whats the point of sharing your content on social media and not doing anything else? Facebook, Twitter and of course many other platforms make it so easy to interact with customers. Take advantage of the tools you are given and actually talk to the people talking to you. Those directly receiving responses will gain trust that you are a company aware of the little people (customers) and that you actually care about them. Other followers that may not receive response messages will still be able to see the interaction you have with others, and will gain trust from that too.


5. Timing is everything


If you post to often, people are just going to be annoyed by you and unfollow you. You may have great posts and information being sent out, but people won't really care after a certain point and will remove you from their news feed. Constant posts may also make you appear to be a spammer, which doesn't make them want to trust you. Tons of posts make people think that you only care about getting promoted. If you're posting too little, they'll forget about you, or think you forgot about them. Lack of interactions on social media platforms show you don't care about the followers or sharing any information with them. Finding a balance between the two will build a trusting relationship with your customers.

FundamentalsofSocialMedi
FundamentalsofSocialMedi

Free Course:

Fundamentals of Social Media Marketing

Learn how to actually use social media to successfully drive awareness, engagement, and more for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media, and more!

Topics:

Social Media Marketing
Published on March 28, 2013

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital Marketing News Update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

How Facebook's news feed algorithm works and prioritizes content

By Liz Moorehead on July 14, 2021
4 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

By Liz Moorehead on July 7, 2021
4 min read

ICYMI: Digital marketing news update for July 6, 2021

By Liz Moorehead on July 6, 2021
5 min read

ICYMI: Digital marketing news update for June 28, 2021

By Liz Moorehead on June 28, 2021
6 min read

ICYMI: Digital marketing news update for June 21, 2021

By Liz Moorehead on June 21, 2021
5 min read

ICYMI: Digital marketing news update for June 14, 2021

By Liz Moorehead on June 14, 2021
6 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

Best times to post on social media in 2021 (new data)

By Liz Moorehead on May 19, 2021
4 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

ICYMI: Digital marketing news update for May 1, 2021

By Liz Moorehead on May 1, 2021
3 min read

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

By Liz Moorehead on April 8, 2021
6 min read

Marketers, Facebook Analytics will be no more on June 30, 2021

By Liz Moorehead on April 2, 2021
2 min read

7 best social media management tools in 2021 (+ VIDEO)

By Connor DeLaney on March 26, 2021
12 min read

12 ways you're totally blowing your business social media strategy

By Mary Brown on March 24, 2021
11 min read

Twitter teases Super Follows, Communities; undo send tweet still a rumor

By Liz Moorehead on March 11, 2021
4 min read

LinkedIn adds new 'Products' highlight tab on company pages

By Melissa Smith on February 25, 2021
2 min read

54 jaw-dropping social media statistics for businesses [New for 2021]

By Connor DeLaney on February 23, 2021
8 min read

Facebook video best practices: what you need to know to grow your video presence

By Lindsey Schmidt on February 16, 2021
9 min read

27 best digital marketing news sites (updated for 2021)

By Liz Moorehead on January 26, 2021
7 min read

Should you care about Clubhouse, the new audio-based social media app?

By Nick Bennett on January 19, 2021
3 min read