Free Assessment: How does your sales & marketing measure up?

Get Started

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Social Media Marketing  |   News  |   Facebook Marketing

Facebook testing 'Suggested Time' feature to improve post scheduling

Arielle Gnann

By Arielle Gnann

Oct 22, 2019

Facebook testing 'Suggested Time' feature to improve post scheduling

Social media platforms are consistently pumping out and testing new features to improve user experience. Facebook’s Suggested Time feature falls under this umbrella. This is not yet a permanent staple to Facebook's platform, as the feature is currently being tested. However, we’ve got all the details you need to stay on top of the latest developments.

The most important thing to remember is that the Suggested Time feature is still in the testing phase and a formal roll-out has not yet been announced. So, we will be looking out for updates to share as they are made available. 

What we do know is the feature itself is intended to allow site admins to share content with users during optimal times when their audience is the most active. 

Screen Shot 2019-10-21 at 4.44.16 PM

Note the explanation just beneath the marker which reads: "Schedule your post based on when your fans were most active last week."

How it’s different from other scheduling tools

Many publishing tools have been offering similar features for some time now. This scheduling feature is distinguished for using Facebook’s internal data on its native tool instead of third party insights. 

Why internal data matters

Internal data is the data that Facebook collects directly. By contrast, third-party tools will not have access to that same exact internal data, instead relying on other resources to generate suggested times. For example, third party sites may use marketing trends to determine the best times to post.

While this information is valuable, it is not as platform-specific or precise as internal data. Using Facebook’s own data can give you more granular and accurate insights. 

How does the feature work

Users planning to schedule a post will be given a suggested time based on when their audience is typically most active.

Those who are posting will be able to opt to use the suggested time or go with a selected time-slot of their own. Once a designated time has been chosen, simply click schedule and you are done! 

Why it’s important for marketers

This feature if/when rolled out would be a big win for marketers. We've reported in the past on the best times to post on any given platform, but there is always some amount of guess-work in such predictions. Of course, Facebook's new feature is also only a prediction, but it will offer the most accuracy of anything thus far. As we know the incredible value of organic posts on Facebook, this feature could greatly influence engagement, impressions, and, ultimately, revenue. 

Being able to get in front of your audience during their most active times would be groundbreaking. Marketers could reach their audience more effectively and efficiently with this tool. 

Stay tuned for updates as this story continues to unfold!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Why Short-Form Videos Are Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Your B2B Content Strategy Is Going to Need More Social

June 21, 2023
Nick Bennett Nick Bennett

12 Ways You're Totally Blowing Your Business Social Media Strategy

June 18, 2023
Mary Brown Mary Brown

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

How To Build an Effective Instagram Video Marketing Strategy

April 30, 2022
Ramona Sukhraj Ramona Sukhraj

How Facebook's news feed algorithm works and prioritizes content

July 14, 2021
Liz Murphy Liz Murphy

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

July 7, 2021
Liz Murphy Liz Murphy

Best times to post on social media in 2021 (new data)

May 19, 2021
Liz Murphy Liz Murphy

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

April 8, 2021
Liz Murphy Liz Murphy

Marketers, Facebook Analytics will be no more on June 30, 2021

April 2, 2021
Liz Murphy Liz Murphy

7 Best Social Media Management Tools (+ Video)

March 26, 2021
Connor DeLaney Connor DeLaney

Twitter teases Super Follows, Communities; undo send tweet still a rumor

March 11, 2021
Liz Murphy Liz Murphy

LinkedIn adds new 'Products' highlight tab on company pages

February 25, 2021
Melissa Smith Melissa Smith

54 jaw-dropping social media statistics for businesses [New for 2021]

February 23, 2021
Connor DeLaney Connor DeLaney

Facebook video best practices: what you need to know to grow your video presence

February 16, 2021
Lindsey Schmidt Lindsey Schmidt

27 best digital marketing news sites

January 26, 2021
Liz Murphy Liz Murphy

Should you care about Clubhouse, the new audio-based social media app?

January 19, 2021
Nick Bennett Nick Bennett

How to maximize lead generation via Facebook posts and ads

January 18, 2021
Myriah Anderson Myriah Anderson

Working with IMPACT on paid media: What to expect

January 13, 2021
John Becker John Becker

Instagram advertisers can create branded content ads on creators’ accounts

January 6, 2021
Justine Timoteo Thomas Justine Timoteo Thomas

The top 10 social media trends for brand survival in 2021 [Infographic]

January 2, 2021
Joe Rinaldi Joe Rinaldi

6 holiday campaign examples that are total showstoppers

December 25, 2020
Dia Vavruska Dia Vavruska

Pinterest continues diversity and inclusion efforts with new features and leadership

December 16, 2020
Shandia Drummond-Butt Shandia Drummond-Butt

TikTok still available in the US despite not reaching a sell-off deal

December 11, 2020
Karisa Hamdi Karisa Hamdi

New Pinterest weighted ads have better CX customization

December 8, 2020
Allison Melnik Allison Melnik