Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

Facebook testing 'Suggested Time' feature to improve post scheduling

By Arielle Gnann

Facebook testing 'Suggested Time' feature to improve post scheduling

Social media platforms are consistently pumping out and testing new features to improve user experience. Facebook’s Suggested Time feature falls under this umbrella. This is not yet a permanent staple to Facebook's platform, as the feature is currently being tested. However, we’ve got all the details you need to stay on top of the latest developments.

The most important thing to remember is that the Suggested Time feature is still in the testing phase and a formal roll-out has not yet been announced. So, we will be looking out for updates to share as they are made available. 

What we do know is the feature itself is intended to allow site admins to share content with users during optimal times when their audience is the most active. 

Screen Shot 2019-10-21 at 4.44.16 PM

Note the explanation just beneath the marker which reads: "Schedule your post based on when your fans were most active last week."

How it’s different from other scheduling tools

Many publishing tools have been offering similar features for some time now. This scheduling feature is distinguished for using Facebook’s internal data on its native tool instead of third party insights. 

Why internal data matters

Internal data is the data that Facebook collects directly. By contrast, third-party tools will not have access to that same exact internal data, instead relying on other resources to generate suggested times. For example, third party sites may use marketing trends to determine the best times to post.

While this information is valuable, it is not as platform-specific or precise as internal data. Using Facebook’s own data can give you more granular and accurate insights. 

How does the feature work

Users planning to schedule a post will be given a suggested time based on when their audience is typically most active.

Those who are posting will be able to opt to use the suggested time or go with a selected time-slot of their own. Once a designated time has been chosen, simply click schedule and you are done! 

Why it’s important for marketers

This feature if/when rolled out would be a big win for marketers. We've reported in the past on the best times to post on any given platform, but there is always some amount of guess-work in such predictions. Of course, Facebook's new feature is also only a prediction, but it will offer the most accuracy of anything thus far. As we know the incredible value of organic posts on Facebook, this feature could greatly influence engagement, impressions, and, ultimately, revenue. 

Being able to get in front of your audience during their most active times would be groundbreaking. Marketers could reach their audience more effectively and efficiently with this tool. 

Stay tuned for updates as this story continues to unfold!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Social Media Marketing
Facebook Marketing
Published on October 22, 2019

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Working with IMPACT on paid media: What to expect
January 13, 2021 • 4 min read
Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
6 holiday campaign examples that are total showstoppers
December 25, 2020 • 5 min read
Pinterest continues diversity and inclusion efforts with new features and leadership
December 16, 2020 • 3 min read
TikTok still available in the US despite not reaching a sell-off deal
December 11, 2020 • 2 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
Social media image sizes guide for 2020, 2021, and beyond (+ examples)
November 11, 2020 • 13 min read
New report: 2021 social media marketing predictions
November 10, 2020 • 4 min read
How Major League Baseball enhanced their fan community during COVID-19
November 5, 2020 • 3 min read