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Stephanie Baiocchi

By Stephanie Baiocchi

Apr 20, 2018


Inbound Marketing
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Inbound Marketing, Marketers of One, and Perfect Timing (The IMPACT Show Ep. 48)

Stephanie Baiocchi

By Stephanie Baiocchi

Apr 20, 2018, Marketers of One, and Perfect Timing (The IMPACT Show Ep. 48)

Ithis week's episode of The IMPACT Show, Nick and I talk about going away, being a marketing team of one, the importance of nailing timing in your marketing, and a whole lot more.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share! 

Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.

Have feedback or questions? We’d love to hear it. Comment on this blog or email us at

IMPACT Updates

Learning to Create Space

Chris Duprey posted on LinkedIn: “Create space - for listening, for understanding, for others, and for yourself.”

I loved this reminder so much. I am working hard to create space for myself to digest things before reacting. I saw this post right before we did our webinar dry run yesterday and Christine pointed out how we're creating space for webinar dry runs! We joked about how we're creating space for mistakes and space for promotion!

Speaking of creating space, we're going to create some space for The IMPACT Show. We are going to move to doing the show every other week. We love that you take time out of your busy schedules and we hope that you find the show useful. We want to make sure it's the best show it can be so we're going to start doing the show every other week. We have a surprise coming for the off-weeks as well. 

How did we come to this choice? We want to be able to put on a high quality show and, on the weeks that we have our company All Hands, it can be a bit frantic for both us and for Christine. We're creating some space for preparation and to digest some ideas before we talk about them. 

We're looking forward to the new cadence but fear not, we'll still be live next Friday at our normal time! Nick went on to share how Chris Duprey is so good at helping us remember to create space, to better ourselves and continue learning, and to build our personal brands. So, if you haven't yet, be sure to follow Chris Duprey on LinkedIn! Chris helps organize our monthly All Hands team meetings and now we'll be able to really dive into those and bring some important lessons back to you on the next episode of the show. 

Speaking of Space...Nick took a little vacation! He shared some travel challenges from their family trip as well as some of the great parts of the trip. Check out these photos from the trip: 

Sal Family Trip

What Marketers Be Talkin' 'Bout

Where we go over what you're saying in IMPACT Elite.

IMPACT Elite is a community of over 2,600 passionate inbounders looking to help other marketers (and sales and customer success people) succeed. We’d love for you to join us! 

Go to or just search the IMPACT Elite Group on Facebook and request to join. Plus, join us LIVE and in person this August at IMPACT Live 2018.

Being a Marketer of One

Elite Member Angi Bowman recently joined Elite and in her answers to the questions we ask, she said: "I *am* the marketing department. Whether it's a marketing strategy for a new product release, social media marketing, or content marketing, I'm it. I get to wear a lot of different hats." 

I knew she was not the only one in our group who felt this way! I posted in Elite asking how many other marketers of one we have in Elite and, unsurprisingly, many of you chimed in! I loved seeing this because I've been there and I know how challenging it can be. You have to wear so many hats and balance so many things at once. That's why I'm so happy that we have Elite because I like to think of the group as an extension of your marketing team. We're here for you as a resource, a sounding board, a shoulder to vent to - whatever you need! Whether you're a team of one, five or twenty - we are here for you. That's part of what makes the group so great!

I knew this was the case when Elite member Corbin Rugh told me a story at a networking event this past week. She is a marketer of one who recently posted a question in Elite asking for some feedback on a HubSpot template she was considering using. She was able to go back to her boss and not just say that she asked some marketers about it...she was able to say "I got input from 2,500 passionate inbound professionals." I thought that was SO cool! What a great use of the group. So, if you're a marketer of one just remember - you're never alone in Elite!

Let's keep the discussion going and share some resources for our small marketing teams in Elite

Goodbye and Hello

Elite Member Juan José Bello posted in Elite "I just noticed s coming to a close." along with a link to a post by Dharmesh Shah, co-founder of HubSpot and  It talks about how they're sunsetting as it is today but they are launching something new. He said "We’re calling it the Growth Hub and it will live at It’s a place for growth professionals (marketing, sales, and service) to connect, collaborate and learn."

As Nick pointed out, Dharmesh is very intentional in all his communication. There are so many lessons we can learn from his post about how to break the news about something - especially a lesson on having the next steps or the next thing ready (or ready enough to share). Check out the post and share your thoughts in Elite.

Want to come together in PERSON? LIVE? Join us at IMPACT Live 2018!

Inbound in the Trenches

This is where we talk about what we’re doing and what we’ve learned lately right here in the trenches. 

Nick gave an update on his recent experience on controlling expectations while selling professional services. As IMPACT grows and evolves we're building out more product offerings on the media side but still have our core professional services. Nick shared how, when talking with prospects, he has to set realistic expectations about how much bandwidth we have, how quickly we can or cannot get started, what our capacity is on a given day, and how we track and measure that. 

I gave an update about how I finally got a chance to dive into SeventhSense, a great tool for sending marketing and sales emails at the perfect time. I'm so excited to share what I learn from the next few steps. After a short call with them I had 4 new lists to use and a 5 step plan of what to do next. It was great!

Next Steps:

We would love your comments. What did you think of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at

Upcoming Webinar: Never Lose a Customer Again! How to Turn Any Sale Into Lifelong Loyalty in 100 Days with Joey Coleman will be on April 24th at 11:00AM ET.

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Join Us Next Week! 

We'll be back again next week Friday, April 27th at 11:00AM ET. Mark your calendars! 

Until next time...we'll see you in Elite! 

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