Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close
How to Get the Most Out of Your Next Sales Meeting Blog Feature

April 17th, 2014 min read

how_to_get_the_most_out_of_your_next_sales_meeting_This post originally appeared on the Force Management Blog. To read more content like this, visit the blog here.

There are many components to a sales conversation: Discovery Questions, Buyer Needs, Value Drivers, Differentiators, but in order to ready yourself to command your sales conversation, you need to do the work up front to make sure the meeting is a successful one.

Here are three ways you can prepare for success and ensure a great outcome for your next prospect meeting.

1. Send an Agenda 

We know why you don’t want to send an agenda. You’re afraid if you remind someone that he or she has a meeting with you – they’ll cancel.

That’s flawed thinking. 

You’ve already earned the right to have the meeting. To get the meeting, you most likely articulated the value you can provide your customer. Sending an agenda isn’t going to make or break the opportunity. “Oh I was going to choose that vendor, but can you believe what their seller did? SENT AN AGENDA!” (See? It’s not logical. Send an agenda.)

Any executive that’s been given authority to make a large B2B buying decision should take the meeting seriously. An agenda will demonstrate your business acumen, help your prospect prepare for the meeting, and positions you to have a successful meeting
When you send an agenda, make sure you also include the "3P's": 

  • The Purposethe goal of the meeting
  • The Processdefine how the time will be spent
  • The Payoffthe relevant and tangible benefits that will pique the prospect’s interest

2. Define the Outcomes

At Force Management, our leadership team often starts meetings by asking everyone in the room or on the call, “What would be a good outcome for you?” This simple question accomplishes several things:

  • It ensures everyone is focused on the goals of the meeting. 
  • It allows you, as a seller, to make sure you are aligning the. conversation with the needs and goals of the prospects in the room. 
  • It creates a benchmark for a good meeting. Did you achieve the outcomes everyone was looking for? (If not, you know where you need to follow up)

3. Be Audible-Ready

If you want to command your message, you have to be audible-ready, no matter where you are in the sales process.

When you call a meeting, make sure you’re prepared to ask the right questions, listen for customer problems, and guide the conversation in a way that demonstrates your ability to solve them. You never know who is going to be in the room, or where their mindset is going to be when you show up for the meeting. Always be audible-ready to articulate your value and differentiation in ways that speak to your customer’s biggest business problems.

Rachel Clapp Miller is the Assistant Marketing Director at Force Management. Force Management specializes in sales transformations that help B2B sales organizations increase revenue, improve sales margins and gain market share. Follow them on Twitter: @ForceMGMT and on LinkedIn.

Photo Credit: Eugenio Marongiu / Shutterstock

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.