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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Speak So People Actually Listen [+Video from Julian Treasure]

By Nick Bennett

Nick Bennett also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How to Speak So People Actually Listen [+Video from Julian Treasure] Blog Feature

Speaking is an art.

Unlike a typical art form, however, most don’t practice this one or try to get better at it.

When I say practice I’m not talking about having better pronunciation or enunciation, I’m talking about practicing the ability to communicate effectively.

As an Account Executive, I spend a lot of my time speaking to clients and if I can’t communicate the status of a deliverable effectively, I mismanage expectations.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

In the world of client services, mismanaged expectations are a huge no-no. Unhappy clients are bad for business.

Perception is reality when it comes to conversation and most people can sniff out someone with a hidden agenda or someone who is disingenuous from a mile away.

Even if you are, in fact, genuine, if it is not perceived as such by receiver, you might as well be lying to their face.

This communication breakdown is what causes problems for so many people in their personal and professional lives.

So, if the way you speak is an indicator of how you want to be perceived, why aren’t more people sharpening this skill?

Julian Treasure has done a fantastic job of breaking down this and other communication dysfunctions into a few, actionable categories.

Here are my two favorite takeaways from his TED Talk:

7 Deadly Sins of Speaking

These are things you should be avoiding when it comes to communication. Some of these items may feel obvious but it’s good to take the reminder.

1. Gossip

This is  conversation about other people’s current status or speaking poorly of someone who isn’t present. It is generally advised to stay away from this type of conversation.

2. Judging

Do you find yourself forming opinions and conclusions about people and voicing it to people? This type of conversation can be very difficult to hear and be around because they are often negative. Which brings me to the next deadly sin.

3. Negativity

It’s easy to fall into this trap especially if those around you are negative. This is when someone's contribution to a conversation is usually an expression of criticism or pessimism. Also, not fun to be around and can quickly cause people to tune out.

4. Complaining

Julian refers to complaining as viral misery, the expression of dissatisfaction about the situation. It’s easy to do but hard to catch yourself doing.

5. Excuses

Everyone has done it. The blame thrower. People never want to listen to someone who never takes responsibility for their actions.

6. Exaggeration

This is talking about things as if they are really much better or worse than they really are. It demeans our language and discredits your word when things aren’t as you depicted them -- and  quickly becomes lying. No one likes a liar!

7. Dogmatism

Dogmatism is when someone tells you their opinions are facts without consideration of evidence or the opinions of others. This hurts your ability to establish trust.

These are all the things you should make sure to avoid in your speech. In all reality this is pretty basic stuff but a great reminder that your words really do matter.

4 Cornerstones of Powerful Speaking

Now, the good news about identifying the things above is that we can derive four really positive and powerful cornerstones of speaking to make a change in the world with our communication.

Julian broke this down into an appropriately named acronym, HAIL, and the definition is just as fitting -- “To greet or acclaim enthusiastically.”

1. Honesty

Being true, clear. To speak fee of deceit.

2. Authenticity

The act of standing in your own truth. Be yourself; Accurate, reliable, and genuine.

3. Integrity

Be your word. Being undivided.

4. Love

Not to be confused with romantic love, this is  wishing someone well and showing genuine interest. Julian theorizes that if you are to genuinely wish someone well it is impossible to judge them at the same time.

Can You Hear Me Now?

With all this in mind, hopefully you’ll have an easier time taking retrospective approach when someone tells you “it’s not what you say, it’s how you say it.”.

The voice is an amazing toolbox and I encourage you to take this to account in your personal and professional life and use this knowledge to be a better communicator for your friends, family, audience, and clients.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Careers in Inbound
Published on August 26, 2018

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