Working in concert with the strategists, these people use their chosen field of expertise to help make inbound campaigns more effective: how to choose the best keywords to target with a given piece of content, or what kind of “personality” your social media accounts should project.
With help from the strategists and specialists, these people design and code your website to be in line with your inbound marketing strategy.
Of course, no matter which position you occupy, your compensation will depend on several factors. Your company’s location and industry will play a role, but so will your experience, the skill set that you've developed, and your contribution to the success of previous campaigns.
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