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The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Inbound Marketing Careers and Salaries

By Natalie Davis

Inbound Marketing Careers and Salaries

To make your inbound marketing vision a reality, you also need to know the realities of the field in the present day: what kind of jobs await you, and what kind of salary you can expect.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Thinkers and Visionaries

Job titles include:

These people are the ones who see the big picture, who draw up the buyer personas, who control the direction of every campaign at a high-level.

Specialists

Job titles include:

Working in concert with the strategists, these people use their chosen field of expertise to help make inbound campaigns more effective: how to choose the best keywords to target with a given piece of content, or what kind of “personality” your social media accounts should project.

Content Creators

Job titles include:

These are the hardworking people in the trenches who are tasked with implementing your content strategy.

Techies

Job titles include:

With help from the strategists and specialists, these people design and code your website to be in line with your inbound marketing strategy.

Of course, no matter which position you occupy, your compensation will depend on several factors. Your company’s location and industry will play a role, but so will your experience, the skill set that you've developed, and your contribution to the success of previous campaigns.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Inbound Marketing
Hiring a Marketing Team
Published on November 10, 2018

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