Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

What’s New at IMPACT, Video Marketing, and GDPR tools in HubSpot (The IMPACT Show Ep. 51)

By Stephanie Baiocchi

Stephanie Baiocchi also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

What’s New at IMPACT, Video Marketing, and GDPR tools in HubSpot (The IMPACT Show Ep. 51) Blog Feature

Ithis week's episode of The IMPACT Show, Bob is back! Bob filled in for Nick this week and shared some IMPACT updates. We also talked about GDPR in HubSpot, video marketing, and more.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share! 

Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.

Have feedback or questions? We’d love to hear it. Comment on this blog or email us at show@impactplus.com

IMPACT Updates

Enabling Your Team - Creating Great Managers and Leaders

Bob shares how, through mergers, acquisitions and company growth, we've gone from 30 people to 50+. A lot of Bob's time has been focused on creating the optimal employee experience, client service experience, and being a profitable and successful business. Bob has spent time looking at different business models and has spent time with the team to create the right model that will work for us. 

Bob went on to share the vital importance of having good managers. Organizations often mistake people who are great at their tactical role for great managers. However, if you don't have someone who is (or can be trained to be) a great manager who takes care of their team, drives performance and creates a productive working environment. 

Finally, Bob shared how Chris Duprey has been making sure IMPACT has all the right leadership training and management tools to manage and lead in the IMPACT way. There will be weekly leadership trainings and we'll make sure we have a system to build great managers and great leaders. 

Introducing IMPACT Client Success Managers

Bob shared how our sales people have typically taken on inbound leads and converted them into customers - and then moved onto the next sale. While they were great at getting new business, it wasn't necessarily the best client experience. Things can fall through the cracks when there is a handoff. Plus, clients build relationships with salespeople and those are lost when there is a handoff. 

Also, our client teams are so focused on doing everything well and on time for our clients. They have so much to get done and that is their key focus. Meanwhile, new tools are coming out, HubSpot is making updates, and our delivery team isn't able to suggest and share all these new possibilities. 

Our solution is we're transforming our salespeople into client success managers and they will be with the clients throughout their time with IMPACT. 

IMPACT Live 2018 - Exciting Updates

The agenda for IMPACT Live 2018 will be available today! We have so many amazing guest speakers including IMPACTers who are sharing their knowledge and lessons. We have 8 guest speakers and 16 IMPACTers taking the stage at IMPACT Live this year!

If you don't have a ticket yet - it's August 7th and 8th in Hartford, Connecticut and you can register nowIf you need some help justifying going to your boss, have questions about travel, etc. hit us up! We're here to help - you don't want to miss this!

Webinars To Look Forward To

We’re All Media Companies: Video for Marketing, Sales, & Customer Service in the Digital Age

This is a three-part webinar featuring Marcus Sheridan and Zach Basner. Join us live for part one on Wednesday, May 30th, 2018, at 2:00PM ET or sign up to get the recording. Register today!

Marcus Sheridan & Zach Basner Webinar

Facebook Video Marketing: Increase Your Reach, Results, & Revenue with VOD & Live Broadcasts

Join us Tuesday, June 12th at 2:00PM ET with Mari Smith - Facebook Queen (social media consultant, speaker, and trainer). In this dynamic training, premier Facebook marketing expert, Mari Smith, will guide you through her step-by-step process for generating more leads and sales using video on Facebook. Register today!

Mari Smith

What Marketers Be Talkin' 'Bout

Where we go over what you're saying in IMPACT Elite.

IMPACT Elite is a community of over 2,900 passionate inbounders looking to help other marketers (and sales and customer success people) succeed. We’d love for you to join us! 

Go to impactplus.com/elite or just search the IMPACT Elite Group on Facebook and request to join. If you’re already in Elite - invite a friend or coworker! 

Our Second Community Hangout

We had our second community hangout last Friday which was a blast! If you missed it, you can join us again next Friday at 2:00PM ET (new time!). We'll be talking about agile marketing! JIRA, sprints, scrum, oh my!

33096345_10214374260622850_5225754582411378688_n

What's Crackin' in Elite

Elite Member: Caitlin Sellers-Castevens posted in Elite: Hello, Elite! I'm working on KPI's for my Inbound team and am interested what your expectations are for your inbound employees? We have an inbound coordinator, inbound specialist, inbound manager, and inbound strategist. Help :)

Bob shared his thoughts on KPIs. He shared his top 3 which are: 

1. getting work done at a high quality level

2. ultimate performance - what goals did we set and did we hit them?

3. any management objectives and creating a great work environment

Elite Member, Ellen Welker, asked about how to create a countdown on a landing page in HubSpot and Richard Tubman also asked about online quizzes that might integrate with HubSpot. This is exactly the type of thing Elite is great for - we love these kinds of questions and I'll make sure you get an answer!

Inbound in the Trenches

This is where we talk about what we’re doing and what we’ve learned lately right here in the trenches. 

Bob shares how we've been trying to be more conversational and human in our marketing. One of the ways we've done this is to create some more plain text, less stylized emails that are authentic and provide value. We have also been using video! 

You may have seen this in one of my recent update emails - expect more like this! 

It's GDPR Day - May 25th, 2018 Has Arrived 

Carina Duffy shared the perfect GDPR sentiment in Elite and we'll continue the discussion there.   

We would love your comments. What did you think of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at impactplus.com/show

Join Us Next Time! 

Next week, we’ll see you on the third community hangout on FRIDAY June 1st at 2:00PM Eastern.

We’ll be back in two weeks for the IMPACT Show live on Friday, June 8th at 11:00AM ET.

Until next time...get out there and make it happen!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Published on May 25, 2018

Recent Articles

4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Outbound vs. Inbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
What is Inbound Marketing? (Definition + Examples)
October 23, 2020 • 8 min read