Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Inbound Marketing

A Potential Client’s Common Inbound Marketing Experience

By Bob Ruffolo

A Potential Client’s Common Inbound Marketing Experience Blog Feature

 

Inbound Marketing ExperienceInbound marketing experiences can be great from the marketer’s end if it brings some profit. But trying to determine how a client feels and what she/he expects when pursuing via inbound marketing is of utmost importance. However, as inbound marketing is quite a new thing in the marketing world, the experiences of a client can be a bit different and unusual.  However, the fact remains that the client would be the one who found your product and approached you. Attempting to focus on the entire process that a client experiences is going to be extremely helpful to you.


They find you online


This is the aim of the inbound marketing strategies that you employ. This can be quite different from that of the outbound marketing strategies. For example, when  someone needs any product, she/he is supposed to Google it. If you optimize your website to the search engines, there remains the possibility that you would be the one to be approached. By the way, there are certain other inbound marketing strategies like social media marketing and article or blog marketing which can generate leads as well. In fact, Hubscore reports that 78% of the potential buyers conduct product searches online.


On the other hand, when executing outbound marketing, you have to execute cold calls, send spammy emails, advertise on newspapers and televisions and so on. But, the truth is that almost 97% of the money spent on outbound marketing is basically spoiled. So, if you focus on inbound marketing, it would be the client who will find you online.


They engage in an offer


When a visitor feels interested in your products and visits your website, your business planning starts then. Marketers usually leave persuasive pages for the clients to land. These are called landing pages. When a client visits the landing page, she/he gets some quick ideas of the offers that the company offers. If any of the offers matches with what she/he is expecting, the further negotiations start then.


However, for a marketer, the landing page is the most important thing. It has to have great content and authenticity. Use a persuasive language as well so that the client feels like it is absolutely for him/her.


They are nurtured


You cannot expect that each and everyone visiting your website would engage in buying products. But, the more people buy, it means the stronger your marketing strategy is. When you find a possible customer, you need to nurture him/her until the sale if executed. Regular communication with the client is highly necessary because it helps him/her to get persuaded very easily. Some of the commonly practiced methods of communication are email marketing, sending newsletters, offering discount rates etc. in a word, the more communication is made with the client, the more special s/he feels. But, never overstuff communication. If you do so, the client may start thinking that you have no other customer at hand which gives a negative image if your business.


Ready to Buy


A lead is merely a potential client unless the buying process is executed. In this stage, the potential client will step out to buy the desired products. This is the most important level of inbound marketing. However, when the client browses the sales page, make sure that a summary of things that s/he would buy along with the detailed price is viewed. It is highly necessary for avoiding any misunderstanding. Here, two important things have to be remembered, one is how to execute the sales process and another is how you engage the Customer Management Services to remember the client’s details.


A client may feel insecure if it is not affirmed that the personal information that they have given to you are temporary and for no third party usage.


Great experience


This final stage shows you whether the client was satisfied with the transaction or not. It depends on the after business treatment that whether the client would be a returning client or not. Use modest language as well.


Finally, inbound marketing is a wholesome business strategy that focuses on the entire business procedure – starting from lead generation to after sales services. This next generation of marketing does not only a pleasant way marketing products, it also comforts the clients. In addition, to accord with the benefits of inbound marketing, thecontentsquad.com reports that at least 54% of the marketers are increasing their inbound marketing budgets in 2011.


Need Help?


If inbound marketing is something that you are interested in but don't know how to get started, contact us today to schedule your free marketing analysis.


Sources:



    1. https://blog.hubspot.com/blog/tabid/6307/bid/11414/12-Mind-Blowing-Statistics-Every-Marketer-Should-Know.aspx

    1. https://www.thecontentsquad.com/blog/bid/54969/Inbound-Marketing-Statistics-from-HubSpot

Topics:

Inbound Marketing
Published on December 27, 2011

Recent Articles

17 Examples of Inbound Marketing That Drive Sales

By Bob Ruffolo on October 11, 2021
13 min read

Best Virtual Selling Tips, Tactics, Strategies, and Tools (Updated in 2021)

By Bob Ruffolo on September 22, 2021
8 min read

5 Key Elements of a Winning Inbound Marketing Strategy

By Bob Ruffolo on September 14, 2021
14 min read

The fundamentals of inbound marketing

By Bob Ruffolo on September 9, 2021
13 min read

Inbound marketing strategy: 7 steps to success

By Bob Ruffolo on August 11, 2021
8 min read

How to learn inbound marketing in 5 easy steps

By Bob Ruffolo on August 4, 2021
6 min read

What is the inbound marketing funnel? (+ examples)

By Bob Ruffolo on July 26, 2021
7 min read

How can the StoryBrand framework be used for inbound marketing?

By Bob Ruffolo on July 21, 2021
6 min read

I’m a word-of-mouth business: How can inbound marketing help me grow?

By Bob Ruffolo on July 20, 2021
5 min read

9 ways to get the most out of IMPACT+ in 10 minutes a day

By Bob Ruffolo on June 4, 2021
8 min read

Outbound vs inbound marketing in 2021, which is better?

By Bob Ruffolo on May 18, 2021
10 min read

Who should use inbound marketing?

By Bob Ruffolo on March 9, 2021
9 min read

What is the inbound marketing methodology? (updated for 2021)

By Bob Ruffolo on March 3, 2021
17 min read

How much does inbound marketing cost?

By Bob Ruffolo on February 26, 2021
11 min read

7 inbound marketing strategy mistakes that will cost you in 2021

By Bob Ruffolo on December 3, 2020
8 min read

4 simple inbound marketing tips that will get you big results in 2021

By Bob Ruffolo on December 2, 2020
6 min read

Why you need a content manager on your digital marketing team [+ video]

By Bob Ruffolo on November 5, 2020
9 min read

4 signs your revenue team is slowly failing

By Bob Ruffolo on October 29, 2020
9 min read

Inbound marketing vs content marketing: What's the difference? 

By Bob Ruffolo on October 28, 2020
9 min read

The 4 most common misconceptions about They Ask, You Answer

By Bob Ruffolo on October 14, 2020
14 min read

Business leaders, you can't miss HubSpot Training Day! Here's why

By Bob Ruffolo on September 17, 2020
4 min read

The 3 best online digital marketing courses for 2020

By Bob Ruffolo on July 31, 2020
8 min read

25 top inbound marketing blogs to follow in 2020

By Bob Ruffolo on November 23, 2019
6 min read

10 reasons why your website and content aren't ranking well

By Bob Ruffolo on November 5, 2019
15 min read

7 'old school' inbound marketing strategies that will no longer work in 2020

By Bob Ruffolo on October 15, 2019
8 min read