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The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Sales Properties Series, Task Queues, & Owning It [Hubcast 206]

Sales Properties Series, Task Queues, & Owning It [Hubcast 206] Blog Feature

Carina Duffy

HubSpot Trainer, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

December 13th, 2018 min read

This episode of the Hubcast is brought to you by Aircall.

This week, Marketo announced a new Marketo Certified Associate course they are releasing.

This makes us wonder - is this Adobe’s first play to take Marketo to the next level, and should HubSpot Academy be creating more intensive certifications for their products.

(This Marketo Certified Associate course recommends 200-400 hours of product experience).

Property of the Week: Sales Properties Series

Total Revenue

“Total dollar amount of all associated deals that have been closed.”

BONUS: there’s a similar property for companies!

“The total value of deals closed with the company or organization (automatically populates).”

Do some customer delight for customers who’ve spent over a certain amount with you, or alert someone internally when someone (or a company) has passed a certain total revenue amount!

What’s on Marcus’ Mind

We’ve got ownership on the mind today. How can companies be successful with their marketing, sales, and service strategies?

The answer is simple - ownership.

Listen to the full episode to find out what we mean.

HubSpot Wishlist: Create and share task queues with other users

“I created some queues for my tasks to organize the tasks.  Sometimes I need to pass a task to someone else to complete.  It would be great to have the ability to share queues, so shared tasks in a queue would already appear in the correct queue for the person who inherit the task.”

Not only this, but managers aren’t able to create and view their team’s queues, and without a prioritization tag for tasks there’s not a great way to stay accountable to tasks in the Tasks tool.

Vote it Up!

This Episode’s Sponsor: Aircall

Aircall makes voice more valuable by integrating with your critical business tools and providing insights into every conversation.

It empowers teams with a phone system specifically built for modern businesses, with zero hardware to manage, dozens of integration options to explore, and the ability to add local numbers in more than 40 countries. It is a powerful communication tool that can be fully set up in minutes.

Aircall's HubSpot Integration also enables agents, sales reps, and marketers to streamline their call workflows, increase productivity, and track your customers through the whole customer journey from marketing to sales and success.

Learn more at Aircall.io or start a 7-day free trial at https://aircall.io/signup/

HubSpot Updates

Improve Collaboration With New Permissions in the Social Tool

“Now, all users, no matter their publishing permission level (All accounts, Their accounts only, or Draft only), are able to see...

  • Social activity in the social monitoring tool

  • Published posts in the social publishing tool, and

  • Performance data in social reports for all shared accounts.

Previously, when users had the “Their accounts only” permission, they would not see posts and data from the portal’s shared social accounts.”Learn More

Coming Soon to your HubSpot account: a Streamlined New Record Design

You heard it here first on episode 205! The new streamline design will include:

  • Three columns instead of two

  • Pop-up communicator (for notes and emails)

  • Timeline card redesign (collapsed cards and hover states)

  • Associated record previews

  • Collapsible right sidebar (associated records)

  • In-line timeline editing

  • Timeline filtering for users and teams

Coming to your portal over the next few months!

Check Out All the Updates Here

Major updates to the GoToWebinar for HubSpot Integration

  • “All Simulated Live and On-Demand webinar data syncs into HubSpot

  • Webinar attendance and registration shows on contact record as a timeline event

  • All types of webinars appear on the settings page

  • Users can segment via Active Lists based on registration/attendance data for all webinars

  • Users can select any type of webinar via HubSpot form when creating a Landing Page

  • More contact info automatically syncs on the contact record, information now includes: Street Address, City, State, Postal Code, Country, Phone Number, Industry, Company Name (Organization), Job Title”

Learn More

The Public Contact Record will be Sunset on January 23, 2019

Update from the previous announcement of December 20!

Learn More

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactbnd.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

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