As you look to differentiate your brand through stories, consider using its live video feature.
Not only does it mark your story as *Live*, but there is also a built-in chat feature that will allow you to talk with users watching your live feed in real-time!
Live video provides a more human and personal interaction for the user, developing trust with you and your brand.
Further, brand videos are influencing purchase decisions. 79% of live stream viewers become convinced they should make a purchase of a product or service after watching a live stream or brand video.
Shoppable tags and e-commerce
The advertising reach for Instagram is pretty astounding at approximately 849.3 million users. As we know, however, advertising reach doesn’t always equate to sales.
The difference is that Instagram has the tools in place to make your advertising efforts a success.
Instagram’s shoppable tags allow brands to post images or videos of their products with a digital price tag that takes users directly to their e-commerce site on Instagram.
You are scrolling through your Instagram feed and you see a nice new pair of shoes you really like. You stop, staring at the image for a few seconds, then you say, “You know what, I’d look amazing in those shoes. I’m going to buy them right here, right now.”
Instead of needing to go search the brand on Google then hunting through the brand’s website to find that exact pair, you can now tap on the image and make the purchase directly on Instagram.
Magnanni Shoes does a nice job of using shoppable tags to promote and sell their products while still making the visuals desirable.
To keep users on their stories and interacting with their content, businesses are using the unique tools and features found in stories to make them more engaging.
60% of businesses are taking advantage of interactive elements on their Instagram posts, using built-in features like location tags or polling stickers.
Remember our example of HubSpot’s “Are you smarter than an industry marketing leader?” For their story, they used polling questions and sliders to get users to interact with their content while continuing to deliver value.
It is essential to figure out the platform you believe will be most successful for our specific brand.
Instagram may sound great in this article, but it may not be the right choice for you.
When choosing the right social media platform for your business, the most important thing to consider is where your customers are. Having great content on Instagram while your audience is on LinkedIn is a waste of time and effort.
When you are ready to get started building your social media strategy, check out our complete guide to building a social media following, where we break down the top-performing social media platforms and what makes each of them an option for your brand or business.
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