Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Staying Current with the Rapidly Changing Inbound Marketing Industry

By John Bonini

Staying Current with the Rapidly Changing Inbound Marketing Industry

 

Staying Current with the Rapidly Changing Inbound Marketing IndustryThe world of marketing is constantly changing. With some of the brightest minds (let's be honest, in the universe) behind the industry, new ideas are popping up every day.


Staying current isn't easy. We spend many hours reading, researching, and filling up our coffee cups. Are you right there with us?


You may have just jumped on the social media bandwagon. Or maybe you are so up to date on Google's latest algorithm that you make us look bad. Today's article will help you decide who should be handling your marketing campaign.


Staying Current with the Rapidly Changing Inbound Marketing Industry


One of the biggest challenges facing marketers today is the rapid pace in which marketing trends and strategies are changing.


In fact, the inbound marketing methodology was born from this change. Consumer behavior has shifted dramatically, and as a result, marketers and business owners have shifted their focus from print media to online media.


We’ve witnessed the decline in direct mail and cold calling due to the rise of newer, more effective technologies and tools.


This change hasn’t slowed.


Social media has emerged as one of the more powerful, dominant methods of increasing brand awareness and driving traffic. Many companies and industries have yet to harness its potential.


New social media platforms pop up constantly. New software emerges that makes our jobs easier. New mobile apps  change the industry. Technology changes. Search engine ranking algorithms change.


So how do you stay current?


Or are you finding your company is always riding the back end of industry changes and trends?


In-House


When it comes to keeping up with industry changes and trends, in-house marketing teams may have very little understanding of what’s going on outside of your company and its website.


This isn’t uncommon, as the nature of in-house marketers is to be fully invested in the everyday duties of executing the campaign, from individual tasks to analysis. Therefore, it’s often not high priority to read related industry news, blogs, or keep up with new trends as the make their way to the forefront.


They simply don’t have the time.


Agency


A successful inbound marketing agency is one that is constantly ahead of the curve when it comes to industry trends and changes.


It’s the nature of the job, as agencies are often working with a large volume of clients, all in varying industries with different needs and goals. Because of this, agencies have a much greater understanding of the tools, software, and industry changes that will or are affecting its clients.


They’re also more privy to the changes in search engine algorithms, ensuring your campaign has best practices implemented in order to rank high in search engines, and more importantly, stay there.


Because an agency helps each client create unique, detailed buyer personas, they know who your audience is. Not only that, but they also know the best tools and methods for speaking to them.


An agency also provides an objective view on your marketing, and can often identify areas that need improvement – and the tools that will help – quicker than you can. This is due to experience for what works with other clients as well as their extensive knowledge using the tools and software available.




Still not sure if you should hire an agency or not?


For more answers on whether you should keep your inbound marketing campaign in house or hire an agency, check out our newest Ebook.  You'll find all of the answers that you're looking for!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Inbound Marketing
Published on May 7, 2013

Recent Articles

Word-of-Mouth is Fragile; Here's How to Build Market Durability
May 10, 2023 • 5 min read
9 Best Customer Feedback Tools for Businesses of Every Size
March 27, 2023 • 6 min read
How to Ghostwrite Content for a Subject Matter Expert
March 20, 2023 • 4 min read
What Happens When You Don't Have Buy-in for Your Inbound Strategy?
March 9, 2023 • 4 min read
Content Marketing in 2023: Principles, Platforms, and Content Distribution
January 4, 2023 • 5 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Inbound Marketing for Logistics Companies (Transportation and Warehousing)
December 8, 2022 • 10 min read
How Much Does Inbound Marketing Cost in 2023?
November 28, 2022 • 12 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2023
November 22, 2022 • 9 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
October 19, 2022 • 8 min read
Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
What is the Inbound Marketing Methodology?
June 8, 2022 • 15 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Business vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 8 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read