Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Staying Current with the Rapidly Changing Inbound Marketing Industry

Staying Current with the Rapidly Changing Inbound Marketing Industry Blog Feature

May 7th, 2013 min read

 

Staying Current with the Rapidly Changing Inbound Marketing IndustryThe world of marketing is constantly changing. With some of the brightest minds (let's be honest, in the universe) behind the industry, new ideas are popping up every day.


Staying current isn't easy. We spend many hours reading, researching, and filling up our coffee cups. Are you right there with us?


You may have just jumped on the social media bandwagon. Or maybe you are so up to date on Google's latest algorithm that you make us look bad. Today's article will help you decide who should be handling your marketing campaign.


Staying Current with the Rapidly Changing Inbound Marketing Industry


One of the biggest challenges facing marketers today is the rapid pace in which marketing trends and strategies are changing.


In fact, the inbound marketing methodology was born from this change. Consumer behavior has shifted dramatically, and as a result, marketers and business owners have shifted their focus from print media to online media.


We’ve witnessed the decline in direct mail and cold calling due to the rise of newer, more effective technologies and tools.


This change hasn’t slowed.


Social media has emerged as one of the more powerful, dominant methods of increasing brand awareness and driving traffic. Many companies and industries have yet to harness its potential.


New social media platforms pop up constantly. New software emerges that makes our jobs easier. New mobile apps  change the industry. Technology changes. Search engine ranking algorithms change.


So how do you stay current?


Or are you finding your company is always riding the back end of industry changes and trends?


In-House


When it comes to keeping up with industry changes and trends, in-house marketing teams may have very little understanding of what’s going on outside of your company and its website.


This isn’t uncommon, as the nature of in-house marketers is to be fully invested in the everyday duties of executing the campaign, from individual tasks to analysis. Therefore, it’s often not high priority to read related industry news, blogs, or keep up with new trends as the make their way to the forefront.


They simply don’t have the time.


Agency


A successful inbound marketing agency is one that is constantly ahead of the curve when it comes to industry trends and changes.


It’s the nature of the job, as agencies are often working with a large volume of clients, all in varying industries with different needs and goals. Because of this, agencies have a much greater understanding of the tools, software, and industry changes that will or are affecting its clients.


They’re also more privy to the changes in search engine algorithms, ensuring your campaign has best practices implemented in order to rank high in search engines, and more importantly, stay there.


Because an agency helps each client create unique, detailed buyer personas, they know who your audience is. Not only that, but they also know the best tools and methods for speaking to them.


An agency also provides an objective view on your marketing, and can often identify areas that need improvement – and the tools that will help – quicker than you can. This is due to experience for what works with other clients as well as their extensive knowledge using the tools and software available.




Still not sure if you should hire an agency or not?


For more answers on whether you should keep your inbound marketing campaign in house or hire an agency, check out our newest Ebook.  You'll find all of the answers that you're looking for!

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