Free Assessment: How does your inbound marketing measure up?

Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

"This Won't Work at My Company:" The IMPACT Show Ep.1 [Show Notes]

By Ramona Sukhraj

"This Won't Work at My Company:" The IMPACT Show Ep.1 [Show Notes]

Pop the champagne and let’s celebrate!

In this inaugural episode of The IMPACT Show, Bob and Nick quickly shook off some tiny tech issues to talk IMPACT Live, industry changes that are keeping CMOs up at night, DigitalMarketer’s Value Journey Canvas, and our main topic for the day, the age-old excuse, “This won’t work at my company” and how to combat it.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share with your peers!

Like what you saw? Make sure to subscribe on iTunes and give us a review.

Have feedback? We’d love to hear it. Comment on this blog or email us at

Review us on iTunes: The first 5 people to review us will be entered to win a special prize. Once you review us, shoot us an email!

Meet Your Hosts:

Bob Ruffolo, Founder & CEO of IMPACT

Nick Salvatoriello, Inbound Marketing Strategist at IMPACT

Iris Hearn, Junior Inbound Marketing Consultant at IMPACT is monitoring your engagement on social and will be relaying any questions or comments at the end of the show.

Join us for IMPACT Live:

  • Two-day event in Hartford, CT on August 1-2nd, 2017, with workshops on July 31st.
  • This is invite-only so we can keep it an intimate group of experienced, dedicated marketing and sales leaders.
  • Request your invitation here.
  • Get an extra 25% off with the promocode: IMPACTSHOW

Customer Value Optimization (Value Journey Canvas)


  • Digital Marketer and Ryan Deiss have updated the Customer Value Optimization (CVO) System with the Value Journey Canvas.
  • Update is the “love child” of the CVO and the Inbound Marketing Methodology.
  • Applies the 12 Stages of Human Intimacy to marketing to fill some of the gaps left in the conventional methodology.
  • Read more about it here from IMPACT's Brie Rangel. 

5 Industry Changes Keeping CMOs Up at Night

This article from Jami Oetting was originally published in 2014 by HubSpot, but more relevant than ever. Read it Here.

  1. Ever-evolving Job Description
    • As the industry advances, what marketing and sales leaderships are responsible for does as well.
  2. Changing Definition of “Modern Marketing”
    • There’s no perfect model for success and the tools and tactics are always changing.
  3. Becoming Harder to Reach Buyers at The Right Time
  4. Marketing Activities Moving In-House
    • Someone in the organization needs to own marketing for them
  5. Struggle Between Data & Creativity
    • Need to strike a balance between your gut instinct about experience and the data

Main Topic: “This won’t work at my company”

People are seeing the success of others and are feeling frustrated that they’re not doing the same. Wondering what can they be doing to get there?

  • 9 Things Growing Companies Do/Are:
      1. Hyper-focused on Customer Success
      2. They are Data-Driven
      3. They Work Their Leads Quickly
      4. Entire Sales Process is Measurable
      5. They’re Educational by Nature
      6. They’re KNOWN for Great Content
        • There’s a face behind it, they have a relationship with those creating it.
      7. They Know the LTV (Lifetime Value) of Their Customers
      8. They’re Fully-Invested in Sales & Marketing (Both Mentally and Monetarily)
      9. Everyone is Invested in the Growth of the Company
  • How Do You Get Started?
      1. Invest in understanding of audience
      2. Define and track kpis in real-time
      3. Have a process for getting data where it needs to be
        • Everyone is following it!
        • Make sure it’s accurate
      4. Define sales and marketing SLA
        • How the leads are managed
      5. Invest in creating the most persona-centered content long-term
        • Can get fast results but need to invest long-term
        • It compounds
    • As a leader, you can’t accept those excuses
    • It’s the leader’s responsibility to make it happen.
  • How?
  1. Define Plan for Growth
  2. Get Your Team Aligned
    • Everyone needs to believe in the vision to see results
    • Start with WHY it’ll work, show them who has done it, ask questions, etc.
  3. Develop the systems and processes for your team to operate in
  4. Sayings & Rewards
    • Use positive reinforcement to help make it a part of your culture
  5. Don’t Be Afraid to Make Talent Changes
    • If you have people who won’t or can’t help you grow, they may not be right for their role.
  6. Consider Outside Help
    • Hire a consultant, an agency who has experience with your challenge and can help you overcome it more quickly


Article: How I Got My Entire Team to Create Content (Without a Fight!)

“How to Turn Sales Team's into Raving Fans for Inbound” Session by Marcus Sheridan:  

Book: The Sales Acceleration Formula by Mark Roberge

Book: The 4 Hour Body by Timothy Ferriss

Broadcasting Tool: OBS

Email Us: 

Next Steps:

    1. Make the mental shift! Ask yourself, “are you ready to accept that ‘this won’t work at my company’ is just a myth?”
    2. Check out the resources above.

Join Us Next Week! Topic: Planning Vision for Growth

We'll be back again next Thursday, May 18th at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!  

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Inbound Marketing
Published on May 12, 2017

Recent Articles

How to Ghostwrite Content for a Subject Matter Expert
March 20, 2023 • 4 min read
What Happens When You Don't Have Buy-in for Your Inbound Strategy?
March 9, 2023 • 4 min read
Content Marketing in 2023: Principles, Platforms, and Content Distribution
January 4, 2023 • 5 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Inbound Marketing for Logistics Companies (Transportation and Warehousing)
December 8, 2022 • 10 min read
How Much Does Inbound Marketing Cost in 2023?
November 28, 2022 • 12 min read
How To Grow Your Email List: 13 Savvy Tips To Try in 2023
November 22, 2022 • 9 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
October 19, 2022 • 8 min read
Inbound Marketing for Construction Companies
June 11, 2022 • 11 min read
What is the Inbound Marketing Methodology?
June 8, 2022 • 15 min read
Inbound Marketing for Staffing Agencies
May 28, 2022 • 8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
IMPACT+ for Business vs. the They Ask, You Answer Mastery Program
April 15, 2022 • 8 min read
Inbound Marketing for Franchises: Attracting Your Audience
March 25, 2022 • 6 min read
3 Surefire Signs Your Content Is Hitting the Wrong Audience
March 18, 2022 • 5 min read
Inbound Marketing for Higher Education
March 11, 2022 • 9 min read
Starting a Business Blog? Features and Best Practices for Success in 2022
March 10, 2022 • 10 min read
11 Books Every Black Sales and Marketing Professional Should Read in 2022
March 5, 2022 • 10 min read
Commercial Real Estate Inbound Marketing Strategy: The Simple Way to Get More Customers
March 4, 2022 • 6 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Inbound Marketing for IT Companies
February 11, 2022 • 11 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
Inbound Marketing for Manufacturers
February 4, 2022 • 12 min read
Inbound Marketing for Healthcare (+ Examples)
January 28, 2022 • 11 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read