From podcasts and industry books to webinars and blogs, marketing leaders take full advantage of every learning opportunity they can to educate themselves and stay on top of the ever-changing marketing industry. My personal favorite is attending industry events.
Marketing conferences are a huge investment of both time and money and can vary greatly in subject matter. As a marketing leader, there aren’t always a great deal of advanced opportunities, so, you need to be strategic in which one you choose to attend.
As a Director of Marketing or CMO, chances are you’re already familiar with some of the industry greats and thought leaders. Make a list of those whose stories and backgrounds you can relate to and see what marketing events they are speaking at throughout the year.
Though listening to Alec Baldwin and John Cleese is cool, most marketing leaders won’t get as much out of hearing their keynotes as they would from someone like Gary Vaynerchuk or Marcus Sheridan.
The latter have been in your marketing shoes. They know what it was like to fail and how to persevere forward in order to make their business a success. They have experiences marketing leaders like you can truly learn from.
3. Engagement Opportunities with Experts
So you found out where your favorite marketing thought leader is speaking; awesome! Now, how great would it be to not only listen to them but get to meet, talk, and maybe even buy them a drink?
One of my biggest pet peeves with big name marketing conferences is how generic and introductory the content can be. Oftentimes, these events are trying to appeal to a broad audience -- everyone from your CEO down to your Marketing Coordinator or Social Media Intern.
If an event is catered to marketing leaders, it should be pretty apparent but if you’re not sure, then chances are the information will be too generic for you.
This may seem like a silly item to consider but hear me out.
After you attend a few marketing conferences, you’ll learn that the venue it is hosted at -- not just the city -- plays a crucial role in your experience.
Is it a large convention center that is hard to navigate? Do you have to change buildings to get to the workshops you want to attend throughout the day? Is it too small for every attendee to comfortably fit and mingle?
Ideally, you want to find a venue that is small enough to provide an intimate networking experience, but big enough that you’re not bumping into other attendees.
7. Value vs. Cost
At the end of the day, everyone is going to look at the price tag associated with the conference. You can often expect to spend several thousand dollars considering the event ticket cost and travel expenses -- particularly if more than one person from your team is attending.
Don’t have sticker shock just yet, though. Marketing events and conferences, like all investments, should be considered based on their value, not cost.
What are you getting out of this event? If you’re confident you can make a positive impact on your business in the short term, spending $2000 up front should not be a big deal, but if the topics discussed or audience attending doesn’t match your needs, you may come up at a loss.
Make sure to connect with fellow attendees and speakers you chatted with via email or LinkedIn and keep in touch. You never know who may further your career.
9. A Damn Good Time.
Marketing conferences are never all work and no play. From happy hours to city landmarks, there will always be a way to let loose, explore, and enjoy your time away from the office.
Use them to meet like-minded marketing leaders and connect with people on a personal level. If you choose your event wisely, you’re going to be surrounded by people who have more in common with you than ever before.
The right conference will not only leave you with great insights but also fun memories.
Does a Conference Like This Even Exist?
Find a conference that provides you with each of these points and you’re well on your way to bettering yourself and your business. Unsure if one exists?
Look no further than IMPACT Live 2017! IMPACT Live 2017 is a unique 2-days experience catered exclusively to marketing leaders. Want to join us? Request your invitation here!.
What else are you interested in? Let me know if the comments below!
The Ultimate Inbound Marketing Strategy Playbook 2022
Take your inbound strategy to the next level
Master the 7 principles of highly effective inbound marketing