Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Use ALL the HubSpot Tools (The IMPACT Show Ep. 69)

By Stephanie Baiocchi

Stephanie Baiocchi also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Use ALL the HubSpot Tools (The IMPACT Show Ep. 69) Blog Feature

Ithis episode of The IMPACT Show, Nick and I discuss content that caught our eye this week, how we’re using the HubSpot sales tools and CRM, our transition from Drift chat to HubSpot Conversations, and more!

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Check out the video recording below as well as the show notes. Enjoy and let us know what you thought in IMPACT Elite. 

Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.

Have feedback or questions? We’d love to hear it. Comment on this article, hit us up in Elite, or email us at show@impactplus.com 

The LATEST

Where we share updates from IMPACT that you need to know!

What is Point Pricing and How Does It Work?

Nick went over some content that caught his eye this week including this article about point pricing - a value-based pricing option that has been adopted within the inbound marketing community (and what IMPACT uses). The article discusses an overview of point pricing and how it brings greater transparency, value, and performance to clients in the management of their inbound marketing activities, deliverables, and budget.

 

The Problems with Working with a HubSpot Agency

Another article that caught Nick's eye this week was this one on the problems with working with a HubSpot agency (like IMPACT). Why would we write an article like this? Well, if you've read They Ask You Answer then you probably know. If not, Nick explains why it's important content for your business. 

Implementing More of the HubSpot CRM + Sales Hub

Nick went on to share what he's been up to including speaking at The Startup Code at MIT about implementing the HubSpot CRM and Sales Hub. He also talked about how he volunteered to be his team at IMPACT's “HubSpot CRM/Sales Hub Tzar” AKA the person who "owns" things like custom deal properties and deal stages, required fields in the CRM, keeping track of all the properties used, and more. He's been cleaning up some things in our CRM and making it more helpful for the whole team. 

Transitioning from Drift to HubSpot Conversations

As promised, I gave an update on our transition from Drift to HubSpot conversations which began just over a month ago. We're learning new things every day about HubSpot Conversations. While the tool does meet our needs (for the most part... still waiting on the ability to use GIFs, HubSpot!) we've definitely struggled setting it up and have run into a number of issues and black holes. The HubSpot team is making changes and updates constantly though. My advice is to keep a close eye on the knowledge base articles for very important yellow boxes like these: 

hubspot conversations alert

The Marketing Conference Survival Guide

ICYMI Liz Murpy took over an edition of THE LATEST last week to bring us a much-needed 2019 Marketing Conference Survival Guide. It includes articles on how to not work at marketing conferences, INBOUND vs. IMPACT Live, and hacks to make marketing conferences more affordable. Yeah, I wrote about INBOUND vs. IMPACT Live - it was an adventure! 

The IMPACT Community

Where we go over what you're saying in IMPACT Elite.

MPACT Elite is a community of over 4,400 passionate inbounders looking to help each other succeed. Join us in IMPACT Elite. 

IMPACT Elite Member of the Week!

Melissa Thompson Currier is our Elite member of the week this week.

She’s been sharing great resources and starting interesting conversations around it. On a recent post she said: "great resource for content creators AND a perfect example of selling through content." That's the kind of thing I love seeing in Elite! 

Pillar Content of Way Back When...

Mia Charette posted in Elite “Random question for any IMPACT employees in here. I saw a pillar page on your site that works more like a chapter book, with each "section" being its own "page" rather than having it be one fluid page (as previously recommended).

This method looks really effective from an SEO perspective, based on the ability to have numerous H1s, title tags, URLs, etc. Would you still refer to this as a pillar page? I personally really dig the UX over a reaaallllyy long page. But I'm curious about the impact on SEO?”

Our pillar content go-to Liz Murphy responded with some interesting insight. She said: "OK, so you found a nugget of IMPACT history's past! This is an early experiment with pillar page layout and setup, which we tested up against different types of pillars. …. it performed OK. Not great. Just OK. Even though Google claims to the contrary, we've seen with ourselves and with our clients that collapsed or "hidden" content undermines the potential of organic growth of a page. Additionally, we found that this style of pillar didn't yield as much engagement as other versions of our pillars that are more dynamic, visual, colorful, etc. On top of that, there are no conversion opportunities on this pillar."

Check out the full discussion on pillar content and SEO in Elite.

Guest of the Week

This is where we pick someone from the community who we feel like you need to know about.

Our guest of the week is someone making great moves in their campaigns, have leadership lessons we can learn from, or are just overall awesome people you should make it a priority to get to know.

Myriah Anderson - Customer Success Specialist

This week we interviewed IMPACT Customer Success Specialist Myriah Anderson. 

We had a great chat with Myriah about how she's using video for sales, working with me on HubSpot conversations, and overall what her role entails and how she balances everything. 

As always, we wrapped up by sharing our final thoughts. You'll catch those in the episode so give it a listen!

We would love your comments. What did you think of the new format of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at impactplus.com/latest

Join Us Next Time! 

We'll be back again next week (and every week!). Until next time...we'll see you in Elite!

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Published on January 30, 2019

Recent Articles

4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Inbound Marketing vs. Outbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
What is Inbound Marketing? (Definition + Examples)
October 23, 2020 • 8 min read