Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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How do you know which Digital Sales & Marketing Mastery package is right for me?

You don't know our business needs yet; how can you know which package will suit us best?

How do you know which Digital Sales & Marketing Mastery package is right for me? Blog Feature

John Becker

Revenue & Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

October 13th, 2020 min read

IMPACT’s Digital Sales & Marketing Mastery program is designed to help you take ownership of your content marketing in-house so that you can optimize your sales process and avoid paying outside agencies for lackluster results.

In order to gain that independence, you need training. Our program is designed to be comprehensive and completely personalized to your needs. 

You will begin with a 30-minute consultation between your company’s leadership and an IMPACT coach. From there, that coach (along with your account manager) will orchestrate the coaching and training sessions that are specifically tailored to your business’ needs and growth goals. 

Digital Sales & Marketing Mastery follows a 12-, 18-, or 24-month schedule, and each track combines strategic coaching and planning sessions with tactical training for members of your sales and marketing teams. 

Which timeline you follow will depend on the speed you’d like to move and our team’s assessment of your company’s readiness. Chris Duprey, IMPACT’s chief learning officer, puts it this way: “we look at your anticipated timeline and we evaluate your capacity to do the work.”

Together, we determine the best path forward.

🔎Related reading:

What’s the difference between the tracks?

Each Digital Sales & Marketing Mastery track is rigorous. Our most popular package, lasting 18 months, is an appropriately challenging undertaking for most businesses. We advise most businesses to choose this package.

However, some businesses want to move even faster — especially if they’ve already got a knowledgeable internal team in place. Others might want to move slower.

Your IMPACT coach will work with your leadership team to determine the best path forward. 

The different Digital Sales & Marketing Mastery packages are essentially identical. The only variable is the number of subject matter expert training sessions you can expect each month. The faster the program, the more frequent the training.

Every Digital Sales & Marketing Mastery client will have these meetings

Annual planning session (Once a year, 2-4 hours): Your annual planning sessions will be a deep dive into your company’s health and goals. Your IMPACT team will utilize the digital sales and marketing scorecard to help set priorities, develop your one page strategic plan (OPSP), work on goal setting, and build a quarterly plan.

Leadership coaching sessions (Twice a month, 45-90 minutes): Your leadership coaching sessions will focus on detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made. 

Quarterly planning sessions (Once per quarter, 1.5-2 hours): Your quarterly planning sessions will utilize both scorecard review and priority review to help you plan for your upcoming goals. You will also brainstorm priorities as you develop your next quarterly plan.

Subject matter expert (SME) training sessions

Additionally, you will have subject matter expert training sessions (each lasting 30-45 minutes). These highly tactical training sessions will help your internal team develop mastery of core skills related to all aspects of digital sales and marketing. Your trainers will review your team’s progress and task completion, and assign lessons to ensure further skill development.

However, the frequency of these meetings depends on the duration of your program.

  • 12 months: three SME meetings per week
  • 18 months: two SME meetings per week
  • 24 months: one SME meeting per week

This cadence is the only difference between the different tracks.

🔎Related reading:

How do you know what package is right for me?

During your initial consultation, you and your coach will decide together on the package that best meets your needs and suits your circumstances. 

A big part of owning your digital sales and marketing in-house is building up the internal team necessary to do so. We will recommend hiring a content manager and a videographer. If a company already has these two roles filled, it is more likely that they will be able to move quickly. 

Chris says, “if I'm talking to a company that already has a videographer and a content manager — and their leadership team is engaged, I’m going to recommend the 18-month plan or maybe even the 12-month plan.”

Considering that such a big part of Digital Sales & Marketing Mastery is subject-specific training, Chris recognizes that such a company “would be ready for full-time training in two areas immediately — content strategy training and video content strategy.”

Conversely, if a business is not planning on hiring either of these roles in the next six months, they’re more suited to engage in the 24-month program track.

Digital Sales & Marketing Mastery is a collaborative initiative between your team and ours. The right program needs to fit everyone’s needs, balancing ambition and practicality.  

Can I change tracks if I want to move faster or slower?

IMPACT strongly recommends that once you choose a Digital Sales & Marketing Mastery track, you stick with it. 

The program is rigorous and demanding no matter what track you select, so the only circumstances that would call for speeding up would be if, for example, you were suddenly able to hire a videographer much earlier than you previously thought. 

Similarly, you would only be in a position to slow down if you suddenly lost a key employee and had to hire to refill the role.

In all other cases, only a significant change of circumstance would necessitate a jump from one track to another. If your company is suddenly in financial difficulty, please reach out to your coach to determine the best path forward. 

Getting started with Digital Sales & Marketing Mastery

As a team of experts who works with hundreds of businesses across dozens of industries, both in the U.S. and abroad, IMPACT is familiar with what characteristics will best predict successful completion of Digital Sales & Marketing Mastery. 

In our first 30 minute consultation, you and your coach will work together to determine a timeline that makes the most sense. 

From there, you will embark on the program that will allow you to take ownership of your digital sales and marketing.

Whether you reach mastery in 12, 18, or 24 months, you can expect nearly identical curricular elements that share a common goal but are unique to your organization’s needs.

Want to learn more about digital sales and marketing?

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