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Stephanie Baiocchi

By Stephanie Baiocchi

Jan 9, 2019


Inbound Marketing
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Inbound Marketing

2019 Planning and Goal Setting (The IMPACT Show Ep. 66)

Stephanie Baiocchi

By Stephanie Baiocchi

Jan 9, 2019

2019 Planning and Goal Setting (The IMPACT Show Ep. 66)

Ithis (shorter and sweeter) episode of The IMPACT Show, Nick and I talked about how IMPACT wrapped up 2018 and what you can learn from it, content strategy and planning tips for 2019, who read 52 books last year and how he did it, and more! 

Check out the video recording below as well as the show notes. Enjoy and let us know what you thought in IMPACT Elite. 


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Have feedback or questions? We’d love to hear it. Comment on this article, hit us up in Elite, or email us at


IMPACT Updates

Where we share updates from IMPACT that you need to know!

IMPACT's Virtual Holiday Party

IMPACT has grown to be not only a bigger company but to have a larger portion of our staff be remote. As a result, we've been doing some things differently such as our holiday party. For years, IMPACT's holiday party was an in-person event in Connecticut near our HQ office. Remote team members flew in for the week and celebrated together. Now that we've grown we encountered challenges including the expense of flying in so many remote team members, the challenge of pulling people away from their families for a week right before the holidays, and just finding space for everyone in our office space! 

This year, for the first time, we had a virtual holiday party. It began with a day of giving where IMPACT gave every employee $25 to spend on something that would make them happy. We were encouraged to share our experiences on Slack with the team as we took the afternoon off to have fun. Team members used the funds for experiences like escape rooms and axe throwing, fun food and drinks, and some even chose to give back to a charity or cause of their choice. The following day we all signed onto a Zoom call and shared our experiences. The leadership team presented awards that we do every year and we shared some videos we had created during the week. We had fun together, laughed and cheered together, and it was a great way to wrap up the week before the holiday break.

impact holiday party 2019Scenes from IMPACT's virtual holiday party.

This just proves there are fun a unique ways to do things for your remote team that don't have to be in person. It also doesn't have to be a holiday party! You can do quarterly team meetings, bonding events, and more. Is there something cool that your company did for the holidays? A great remote solution you've discovered? Let us know in Elite!

The IMPACT HQ Office Has Moved!

The IMPACT HQ office has moved from Wallingford, Connecticut down to New Haven, Connecticut to a brand new space! Keep an eye out for fun photos and videos from the new office. I'll be recording next week's episode from the new office!

The IMPACT Community

Where we go over what you're saying in IMPACT Elite.

MPACT Elite is a community of over 4,300 passionate inbounders looking to help each other succeed. Join us in IMPACT Elite. 

IMPACT Elite Member of the Week!

Dan Moyle is our Elite member of the week this week. We love Dan! I've known Dan since the beginning of my inbound journey, and my career, really. Nick and Dan go back to Nick's HubSpot days as well! Dan is always an active participant in Elite. He asks great questions and responds to others with helpful guidance and examples. Thanks for being truly elite, Dan!

Content Strategy Tips for Beginners

Michelle Alfano asked, “what’s something you wish you knew about content strategy, planning or writing when you first started out?” There are some great answers in this thread in Elite including

Nick even shared that he did a session at INBOUND and much of what he covered had to do with content strategy and what makes an inbound content strategy successful. Check out his presentation called "HubSpot Reboot: 5 Secrets Marketers Wish They Had Known the First Time Around."

The go-to resource on this topic at IMPACT is Liz Murphy. Follow her on Twitter @naptownpint or connect with her in Elite! She'd love to say hello.

Content Planning and Scheduling Tools

Kevin Mitchell asked about tools and templates for creating and managing a content schedule. Check out the discussion in Elite. Our Elite member of the week, Dan Moyle, even shared a screenshot of the spreadsheet he uses! We know 2019 planning is in full swing for many of you. Maybe you're even done already but it can't hurt to polish your strategy. 

The go-to person for this topic at IMPACT is Ramona Sukhraj and she wrote a great article on how to get your team to create content without a fight.

Follow her on Twitter at @ramonasukhraj or hit her up in Elite. If their names sound familiar it's probably because Liz and Ramona are also the co-authors of The Latest

Guest of the Week

This is where we pick someone from the community who we feel like you need to know about.

Our guest of the week is someone making great moves in their campaigns, have leadership lessons we can learn from, or are just overall awesome people you should make it a priority to get to know.

Lessons Learned from Chris Duprey’s 2018 Reading Challenge

This week we interviewed IMPACT COO Chris Duprey. Some things you should know about Chris: he spoke at IMPACT Live 2018 about his leadership journey he’s written about it extensively

Screen Shot 2019-01-09 at 8.34.56 AMInterview with Chris Duprey, IMPACT's COO

As always, we wrapped up by sharing our final thoughts. You'll catch those in the episode so give it a listen!

We would love your comments. What did you think of the new format of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at

Join Us Next Time! 

We'll be back again next week (and every week!). Until next time...we'll see you in Elite!

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