Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization
I know this to be true, because I am one of those oh, so put upon digital marketers.
You see, at home, I'm the consumer who loves how search engines are constantly evolving their algorithms, interfaces, and display formats so I can get more relevant results to my search queries faster and easier to navigate.
(In some cases, I don't even need to click-through to another website to get the answer I'm looking for.)
But as soon as I put on my content director cap here at IMPACT, I find myself annoyed by our great Google overlords and their endless attempts to "serve up better experiences" that seem like they're designed specifically to ruin my life and my content strategy.
Your eyes aren't deceiving you. Search Engine Land does look like Marketing Land, because they're part of the same publishing family. For the most part, the news and content is unique, but you'll see cross-pollination between the two publications.
Yes, the "aesthetic" and layout of the site may leave much to be desired for some of you, but the substance is out of this world. Basically, they're too busy churning out incredible news and content on SEO to get too fussy about site design. This is a daily stop for me. It should be for you, too.
A few other great SEO news articles
At IMPACT, we also have a whole section of our website dedicated to SEO, as well as the latest digital marketing news — much of which is search engine-related. Here are a few of my favorite pieces we've published that will help you and your digital marketing team: