Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

6 holiday campaign examples that are total showstoppers

By Dia Vavruska

Dia Vavruska also recommends this free course, Fundamentals of Social Media Marketing.

6 holiday campaign examples that are total showstoppers Blog Feature


Are you ready for some feel-good content? Me too :)

Whether you’re celebrating Christmas today or simply enjoy seasonal campaigns, it’s fun to see the creative concepts big brands spin up to earn our trust, attention, and dollars during the holiday season. 

From witty to sentimental, this year has brought some show-stopping campaigns that are guaranteed to make you smile.

Free Course: Fundamentals of Social Media Marketing

As you watch the following ads, you might notice an interesting commonality — they either directly or indirectly touch on the coronavirus pandemic and how it’s affecting our holiday get-togethers and traditions this year. 

Many advertisers developed their 2020 holiday campaigns with the pandemic in mind. Why? Most likely in an effort to resonate with their viewers, who are undoubtedly touched by current events in some way.

By addressing current events and the limitations it’s placing on everyone, brands are positioned to connect to the message and value of their product with prospective buyers. 

Personally, I think it’s a smart approach. I don’t know about you, but recently I’ve noticed that if I’m watching a movie, commercial, spot from something pre-recorded that anyone who isn’t socially distanced or wearing a mask makes me pause and ask, “was this filmed recently?” because it feels so unnatural for people to be pictured shoulder to shoulder, indoor or in a crowded space right now.

Keeping that in mind when pitching consumers on their holiday products, the following brands did a great job speaking to a 2020 audience. Here’s a lineup of several holiday campaigns that are clever and memorable — the dynamic duo needed for success. 

Holiday campaigns of 2020

1. Match.com’s “Match Made in Hell” Campaign

We all know that 2020 has been a year for the books, and not in a good way. But thanks to Match.com, we can all crack a smile at their playful holiday campaign “Match Made in Hell,” which features the love story of two successful Match.com lovebirds — Satan and 2020.

If you haven’t already seen these videos, stop right now and click play. You’re welcome.

 

To bring the #2020lovestory to life, Match.com enlisted Ryan Reynolds’ production company Maximum Effort and Taylor Swift’s rerecorded “Love Story.” As you can see, the end result is hysterical and, most importantly, memorable.

Why do I like it? Well, they’ve successfully spoken to the hearts of singles who have had to navigate an entirely new pain point of trying to meet and virtual connections while adhering to social distancing guidelines.

Not to mention, this campaign is timely with the holidays, which inevitably raises the topic of love, togetherness, and “are you seeing anyone?” questions from family members for many. 

When all you see is negativity or heavy topics on TV, we could all use a smile and some playful, easy content right now and Match.com delivered.

This ever-so-clever and totally perfect pairing of Satan and 2020 makes this campaign (in my opinion), one of the best campaigns of the year. I could watch these clips over and over and still get a good laugh. I think we can all agree they truly are a match made in hell. 

2. Facebook Portal’s Holiday “Portal Traditions” Campaign

Tapping into the hot market for technology that supports virtual gatherings and events, Facebook launched a two-part, female-fueled social media campaign for the Facebook Portal

Associated with the #portaltraditions hashtag, Facebook created a series of sponsored posts  Featuring Rebel Wilson and Kandi Burruss. They were shared by each leading lady on their Instagram accounts and also snagged commercial spots on streaming platforms like Hulu.

 

 

This campaign leans heavily into the challenges the pandemic has created around in-person gatherings. They’ve positioned the Facebook Portal as a solution to these challenges by showcasing how their product can help you maintain holiday traditions in a virtual, socially distanced way. 

Fun Fact: You may recognize Kandi Burruss (@kandi) from her most recent appearance as part of the Bravo series’ The Real Housewives of Atlanta cast, but this female business mogul also owns a production company and won a Grammy Award for Best R&B Song in 2000 for her writing contributions on TLC’s hit “No Scrubs.” 

3. Philadelphia "Philly Series 5" Campaign

I don’t know about you, but I’m ready to experience ‘Next-Generation Joy’ this holiday season! 

Parodying the much-talked-about PlayStation 5 (PS5) release this season, Philadelphia Cream Cheese hit a homerun ad with their Philly Series 5 Campaign

The ad begins with the abstract product close-ups and futuristic music one would expect from a gaming ad then uses clever wordplay to describe their cream cheese in similar “specs” to a gaming counsel.

Not only is this holiday campaign extremely clever; it’s also unexpected and well-executed. You normally wouldn’t compare the likeness of a baking product to gaming, which is a surprising, funny, and refreshing new approach. 

Philadelphia didn’t just come up with a fun idea for an ad, they took the concept one step further by launching a microsite and limited time baking pan (for those who were lucky enough to snag one). 

Spoiler alert: If you’re hoping to snag one for yourself (I know I was!) it’s temporarily sold out. Kudos to you, Philadelphia. 

4. Hobby Lobby’s "Christmas is What You Make It" Campaign

Hobby Lobby is also playing matchmaker with their touching ad about love and connecting with your neighbors.

The ad follows two young, single next-door neighbors who don’t necessarily know each other. Each day, one of them comes home to find a new ornament in their mailbox. Assuming it was started by the other person, they continue to gift each other new ornaments until finally one of them gets up the courage to walk over and say hello.

But here’s the twist — the camera pulls away to reveal that the elderly couple across the street helped facilitate the entire exchange thanks to Hobby Lobby and a full table of arts and crafts. 

The message of the campaign? "Christmas is what you make it." The advertisers are telling us that while many of us feel alone and isolated this year, love could be waiting for you right next door. And, if nothing else, you at least have those around you who care and are looking out for you.

The pandemic undertones of this ad are a bit more subtle. Because the two young people live in their own, separate homes they are safely quarantined, which makes it possible for them to connect at the end. And with plenty of time looking out our windows, their matchmaker neighbors and Hobby Lobby are able to creatively bring them together.

5. PURELL "Warm Wishes" Campaign

2020 was a big year for companies that produce cleaning supplies, sanitizer, and personal protective equipment and PURELL is certainly among the top of the list of companies we’ve turned to. 

This holiday season, the company responded with an in-the-moment ad campaign centered around how PURELL products are helping families, neighbors, and friends stay safe while gathering together for the holidays. 

PURELL advertisers capitalized on this year’s incredible demand for their products with this timely ad. With masks, eating outside, and sanitizer focus points of the dinner table, PURELL highlights the makings of a memorable 2020 holiday and their role in it.

You wouldn’t have seen this ad a year ago, but it’s 100% a reflection of current events and relatable for today’s consumer.

6. Philips Innovation Holiday Campaign

Rounding out our holiday campaigns is this gem from Philips Innovation. 

It hits home on all the right notes.

It directly addresses how challenging the pandemic has been for families (particularly those with young kids), showcases a same-sex couple and their adopted children in a beautiful move for inclusive marketing, and explicitly shows examples of how Philips Innovation products help families overcome these unique obstacles.

File from iOS-1

It opens with, “This is the story of a family like yours, in the midst of a year unlike any before.” The advertisers are speaking directly to YOU — the pandemic consumer with whatever [insert descriptor] family you have and challenges you’re facing.

It’s a great example of inclusive marketing, especially in a year fueled with political and racial tension. This ad strips that away and gets back to the heart of the home, including Philips Innovation products to help foster a healthy routine. 

What do the 2020 holiday ads help you reflect on this season?

This has certainly been a year to remember and based on what we’re seeing from big brands, it appears that advertisers understand that they need to meet consumers where they are — at home, craving closeness, looking for social change, and missing the traditional festivities of the holiday season.

It’s also encouraging to see one consistent message throughout these campaigns: While we’re all faced with unique challenges this year and missing our normal lives, it’s still possible to feel connected, thankful, and happy during this time.

It’s all about what you make of it and finding joy in the small things.

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Published on December 25, 2020

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read