Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Why Social Media Should Be Your Secret Weapon

By Carly Stec

Carly Stec also recommends this free course, Fundamentals of Social Media Marketing.

Why Social Media Should Be Your Secret Weapon Blog Feature

why_social_media_should_be_your_secret_weaponRemember those days when you went to class just to go but you'd slouch down in your chair and dodge any and all eye with your teacher to avoid getting called on.

Maybe you forget to read the assigned text, or you weren't prepared for your presentation, whatever the case may be.

Point being, there is a really big difference between having a presence and being present.

When it comes to social media, too many businesses are caught up on the idea that creating an account meant that they were taking advantage of the benefits.

But the ability to log in means nothing if you're not inclined to actually participate

Free Course: Fundamentals of Social Media Marketing

It's time for businesses to understand that social media isn't just a fad. In fact, when implemented correctly, it's their secret weapon. 

Customer Service

We've reached a point where using social media for customer service inquires is no longer suggested, it's required.

Receiving customer feedback enables a company to correct any issues or concerns customers may have with the company's products and its services. When customers provide feedback, a company is able to save money, time and improve relationships with customers.

According to research conducted by The Social Habit42% of respondents expect a response within 60 minutes. 

Even more shocking, 32% of respondents who attempt to contact a brand, product, or company through social media except a response within 30 minutes.

If your business doesn't have a plan in place to respond to social media outreach in a timely manner, social media users aren't going to be forgiving. 

Social media serves as an extremely helpful, interactive platform for businesses to connect with customers, respond to questions and concerns, and simply be social. 

By responding to feedback in a social setting, you are ultimately inviting the community to take note of your interest in customer feedback and overall responsiveness. Two qualities that could have a major impact on their decision to do business with you or keep looking. 

Your business can't get ahead if you don't help. With businesses beginning to adopt a second Twitter handle dedicated solely to providing support it's clear that strengthened social care is proving it's ability to help you get a leg up on your competition. 

Humanize Your Brand

The simple truth is that people want to do business with people.

By maintaining an active presence on social media, consumers will feel as though they have more access to you and your product or service.

The goal is to let your personality shine beyond your company's logo. This means taking the time to understand who it is you are speaking to and what the most effective way to communicate with them is

Listen more than you post so that when you do post your content is well informed enough to resonate, garner authentic relationships, and increase trust.

Share images, provide sneak peaks, show off your workspace, and respond to people. This type of behavior invites loyalty, which ultimately results in the distribution of your content. 

Build & Strengthen Relationships

Before social media, business people used to have to wait for networking events, meetings, or conferences to get together to connect with people on a personal and professional level. Now, connecting with customers, industry influencers, and other business owners is simplified in an online setting. 

However, in order for your business to build real relationships with real people all over the world, your social presence must reflect your willingness to interact

This means focusing on relationship building over broadcasting. 

Sharing other people's content, providing feedback, and making a conscious effort to engage and express interest in what other people are doing in your industry is a great way to get the conversation started. 

Spend Less Money

If you're focusing on PPC alone, you're pouring your resources into something that is eventually going to run out.

And once a PPC campaign runs dry, what will you have in place to sustain your efforts?

While it's a misconception that social media is entirely free (you must pay someone to create the content and maintain it), it does have the ability to significantly reduce your marketing costs.

After all, one tweet that has the ability to reach hundreds and thousands of people is far more cost effective than launching and maintaining a paid advertising campaign.

Plus, once you've established a heard of brand advocates on social media, they begin to do the work for you. By passing your content on to their following, you're ultimately getting in front of a ton of eyeballs by simply taking the time to craft a remarkable 140 characters.

Improve Your Organic Search

So you think social media is just a fad?

Did you know that every time someone links to your content it provides your business with an opportunity to increase visibility on search engine results pages? 

Yup. Every shared social post serves as a link that search engines use to determine which sites are credible and which sites should rank high for particular keywords.

What all of this means is that your business absolutely must be focused on creating and optimizing content that will encourage social sharing.

With the average buyer engaging with more than 10 pieces of content before making a purchase decision, you want your content getting shared and show up when potential customers go searching. (Source: Zero Moment of Truth)

If you build an interested following, your providing yourself with an opportunity to get in front of the right eyeballs at the right time to spread your content. 

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
Published on June 3, 2014

Recent Articles

ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 best social media management tools in 2021 (+ VIDEO)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites (updated for 2021)
January 26, 2021 • 7 min read
Should you care about Clubhouse, the new audio-based social media app?
January 19, 2021 • 3 min read