Skip to main content
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Inbound Marketing

4 Ways to Feature More Jaw Dropping Visual Content Marketing

Ramona Sukhraj

By Ramona Sukhraj

Apr 11, 2013

4 Ways to Feature More Jaw Dropping Visual Content Marketing

Let’s Get Visual; Visual!

No, this isn’t just a bad play on an Olivia Newton-John song, but a call to action.

Whether it is via your cell phone, tablet, or PC, there is a good chance you spend a lot of your downtime (or work time, no judgment here) streaming viral videos, scrolling through the latest grievances of Grumpy Cat, or taking, sharing, and viewing photos. These eye-catching elements are becoming staples in everyday life and marketers need to take notice.

With our fast-paced routines, visuals reign supreme. According to HubSpot, photos and images on Facebook generate 53% more “likes” than other posts. They are more easily and effectively viewed on mobile devices and deliver information in a way written material alone never could.

Visual Content Marketing is the wave of the future and businesses and brands that don’t ride it will quickly get lost in the current.

4 Ways to Utilize Visual Content Marketing

1. Optimize your Landing Pages and Website

Your visual efforts should not be focused solely on content, but design as well. Websites and landing pages are often a consumer’s first contact with your business and like everything else you create, it should make the best first impression.

Remember the original hamsterdance.com? That is a great example of what not to do.  If your pages are hard on the eyes, “glitchy”, or difficult to navigate, consumers will be turned off instantly.  A cluttered, malfunctioning website can also come off as unprofessional and discourage visitors from doing business with you.

Work with your developers and designers. Play around with different colors, layouts, and menus to determine which are the most aesthetically pleasing and functional. One page could be the difference between lead and just a visitor!

2. Share Infographics, Not just Stats

Statistics can bog down your message. The numbers are important, but can quickly lose the interest of your audience if shelved out in large doses. Infographics present your statistics and facts in an organized, yet interesting way.

The best of the best are:

    • Accurate
    • Colorful
    • Simple to follow

Like with your website, keep design and layout in mind and your statistics will engage your audience, not intimidate them.

3. Get ready for your close-up!

A picture is worth a thousand words, but a video is worth even more! If the successes of YouTube and more recently, Vine, have taught us anything it is that a video, no matter how short, can have a huge impact.

As of 2012, YouTube streamed 4 billion videos every day, so don’t just tell people what you’re about; show them. Instructional or educational webinars, interviews, or even creative spots, deliver a large amount of information in a short amount of time. 

4. Memes & More!

Memes are marketing gold. These pop culture phenomena are not only easy to customize and social media friendly, but viral in their own right. Embrace Philsoraptor or Overly Attached Girlfriend and make their recognition work for you.

Memes aside, the visual content and design possibilities are endless. Share your expertise in an ebook or answer your most frequently asked questions in an entertaining video. The key is just to be relevant, so explore and share!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Use AI for Your Content Creation (Without Losing Your Humanity)

February 21, 2024
Mandy York Mandy York

How To Convince Your Boss It’s Time For a New Marketing Direction

December 11, 2023
Marcus Sheridan Marcus Sheridan

The Hidden Costs of a Cheap Website

November 29, 2023
Vin Gaeta Vin Gaeta

Your Website in 2024: The Future of Trends, Tech, and Traffic

November 1, 2023
Vin Gaeta Vin Gaeta

How Much Does Inbound Marketing Cost in 2024?

October 1, 2023
John Becker John Becker

What is the Inbound Marketing Funnel? (+ Examples)

July 27, 2023
Anj Bourgeois Anj Bourgeois

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

Word-of-Mouth is Fragile; Here's How to Build Market Durability

May 10, 2023
Marcus Sheridan Marcus Sheridan

9 Best Customer Feedback Tools for Businesses of Every Size

March 27, 2023
Ramona Sukhraj Ramona Sukhraj

How to Ghostwrite Content for a Subject Matter Expert

March 20, 2023
John Becker John Becker

What Happens When You Don't Have Buy-in for Your Inbound Strategy?

March 9, 2023
Ramona Sukhraj Ramona Sukhraj

Starting a Business Blog? Features and Best Practices for Success

January 11, 2023
Ramona Sukhraj Ramona Sukhraj

How To Set Content Marketing Goals for Growth

December 29, 2022
Brian Casey Brian Casey

Inbound Marketing for Logistics Companies (Transportation and Warehousing)

December 8, 2022
John Becker John Becker

How To Grow Your Email List: 13 Savvy Tips To Try in 2023

November 22, 2022
Ramona Sukhraj Ramona Sukhraj

Content Marketing in 2024: Principles, Platforms, and Content Distribution

November 8, 2022
Marcus Sheridan Marcus Sheridan

7 Inbound Marketing Strategy Mistakes that Will Cost You in 2024

October 19, 2022
Kevin Phillips Kevin Phillips

Inbound Marketing for Construction Companies

June 11, 2022
Kimberly Marshall Kimberly Marshall

What is the Inbound Marketing Methodology?

June 8, 2022
Allison Melnik Allison Melnik

Inbound Marketing for Staffing Agencies

May 28, 2022
Kimberly Marshall Kimberly Marshall

Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers

May 7, 2022
John Becker John Becker

IMPACT+ for Business vs. the They Ask, You Answer Mastery Program

April 15, 2022
Kimberly Marshall Kimberly Marshall

Inbound Marketing for Franchises: Attracting Your Audience

March 25, 2022
Carolyn Edgecomb Carolyn Edgecomb

3 Surefire Signs Your Content Is Hitting the Wrong Audience

March 18, 2022
Ramona Sukhraj Ramona Sukhraj

Inbound Marketing for Higher Education

March 11, 2022
Kimberly Marshall Kimberly Marshall