Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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4 Ways to Feature More Jaw Dropping Visual Content Marketing

4 Ways to Feature More Jaw Dropping Visual Content Marketing Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

April 11th, 2013 min read

Let’s Get Visual; Visual!

No, this isn’t just a bad play on an Olivia Newton-John song, but a call to action.

Whether it is via your cell phone, tablet, or PC, there is a good chance you spend a lot of your downtime (or work time, no judgment here) streaming viral videos, scrolling through the latest grievances of Grumpy Cat, or taking, sharing, and viewing photos. These eye-catching elements are becoming staples in everyday life and marketers need to take notice.

With our fast-paced routines, visuals reign supreme. According to HubSpot, photos and images on Facebook generate 53% more “likes” than other posts. They are more easily and effectively viewed on mobile devices and deliver information in a way written material alone never could.

Visual Content Marketing is the wave of the future and businesses and brands that don’t ride it will quickly get lost in the current.

4 Ways to Utilize Visual Content Marketing

1. Optimize your Landing Pages and Website

Your visual efforts should not be focused solely on content, but design as well. Websites and landing pages are often a consumer’s first contact with your business and like everything else you create, it should make the best first impression.

Remember the original hamsterdance.com? That is a great example of what not to do.  If your pages are hard on the eyes, “glitchy”, or difficult to navigate, consumers will be turned off instantly.  A cluttered, malfunctioning website can also come off as unprofessional and discourage visitors from doing business with you.

Work with your developers and designers. Play around with different colors, layouts, and menus to determine which are the most aesthetically pleasing and functional. One page could be the difference between lead and just a visitor!

2. Share Infographics, Not just Stats

Statistics can bog down your message. The numbers are important, but can quickly lose the interest of your audience if shelved out in large doses. Infographics present your statistics and facts in an organized, yet interesting way.

The best of the best are:

    • Accurate
    • Colorful
    • Simple to follow

Like with your website, keep design and layout in mind and your statistics will engage your audience, not intimidate them.

3. Get ready for your close-up!

A picture is worth a thousand words, but a video is worth even more! If the successes of YouTube and more recently, Vine, have taught us anything it is that a video, no matter how short, can have a huge impact.

As of 2012, YouTube streamed 4 billion videos every day, so don’t just tell people what you’re about; show them. Instructional or educational webinars, interviews, or even creative spots, deliver a large amount of information in a short amount of time. 

4. Memes & More!

Memes are marketing gold. These pop culture phenomena are not only easy to customize and social media friendly, but viral in their own right. Embrace Philsoraptor or Overly Attached Girlfriend and make their recognition work for you.

Memes aside, the visual content and design possibilities are endless. Share your expertise in an ebook or answer your most frequently asked questions in an entertaining video. The key is just to be relevant, so explore and share!

Want to learn more about digital sales and marketing?

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