Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The 2 Biggest Reasons Most Business Blogs Fail

The 2 Biggest Reasons Most Business Blogs Fail Blog Feature

March 18th, 2014 min read

 The 2 Biggest Reasons Most Business Blogs FailI'd like to start out this blog post with a series of rather simple questions; how many times a week would you like prospects to visit your website?

How many days would you like to generate leads from your website?

Customers?

And now for the real tough question.

How many times a week are you blogging?

More often than not, the answer is 'not enough.'

And for the ones who are, it's more of a what I like to call a "green beans" approach, meaning they're only doing it because they know they have to. To remain healthy.

If you're not inspired, don't expect your website visitors to be either.

2 Reasons Why Most Business Blogs Fail

Blogs on the verge of flatlining are usually plagued by the same two problems: lack of consistency, and lack of any real concept.

While seemingly simple observations, both are actually pretty hard to sustain with any consistency. So what's a marketer to do? Continue toiling away with uninspired blog posts 2-3 times a week and hope for the best?

Not quite.

Rather than approach blogging with an "if we write it, they will come" philosophy , the savviest of business bloggers approach each new post as its own campaign (daily!), deserving of its own attention and as a result, it ends up standing on its own merit.

Consistency

The problem: Due to limited ability and resources, most marketers and business owners are taking the minimalist route with their blogging strategy, and as a result, denounce the entire practice when they're getting minimal results. 

Make content a priority. Yesterday.

Put time aside to craft topical, instructional articles as they relate to your product or service. Start small, around 350 words.

If you're not a great writer, then go get one.

Yes, it's hard. It's also time consuming and requires additional resources.

But at the height of mass media and print media, would you have ignored newspapers and television this way? Of course not, because that's where consumers were hanging out.

They're not anymore. They're online, on their phones, looking for resources to assist in their buying decisions. More than ever, consumers are educated prior to reaching the sales process.

In fact, in some cases, the consumer even has more topical knowledge of the details and specs of a given product than the salesmen.

Consumers crave information.

Every day.

Not just Monday, Wednesday, and Friday at 8 am.

Concept

The problem: Most business blogs take a 'paint by numbers' approach, putting just enough effort in to hit the publish button and get on with life.  As a result, the articles are uninspired. So is the audience. 

Consumers don't care to hear all about you and your product's features.

They don't need to hear about why they need it.

If you're looking to blend in with the rest of the self-serving, highly-ignored blogs out there, then by all means, wax poetic about how great you are.

If you're looking to create an experience and build relationships, it's time you better understood your audience – not search engine robots – and developed a strategy that appeals to their interests and serves to solve their needs and the questions they're asking.

Tell a different story than everybody else.

Believe it or not, due to the fact that so many others are saying the same things, it's actually very easy to stand out.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE