Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

5 Inbound Marketing Best Practices to Boost ROI

By Caitlin Shanly

Caitlin Shanly also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

5 Inbound Marketing Best Practices to Boost ROI Blog Feature

 

5 Inbound Marketing Best Practices to Boost ROIIf you're reading this, you've probably wondered how inbound marketing can benefit your company. Or maybe you already use inbound marketing...if so, then you go, Glen Coco! (Mean Girls reference. Always relevant.)


But for those of you who continue to utilize outbound marketing techniques, perhaps you've been thinking that inbound can

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

be a great investment for your company.


Obviously the best results will come from a complete inbound marketing strategy. But there are a few key inbound marketing best practices which will help your company achieve a positive ROI.


5 Best Practices to Boost ROI


1. Create Original Content


Original content is the most important aspect of an inbound marketing campaign. Original content like blog posts and a social media presence humanize your brand and engage customers. You can increase your online visibility through SEO of your content and generate more traffic for your brand.


Not to mention, original content is amazingly low cost to produce. Social media websites are generally free to use. Blogging costs may include a professional hosting website and writers, but a blog can also be created freely if your writers are in-house and you choose a free hosting platform.


2. Cut the Clutter and Cut Costs


One major way to cut costs is to analyze and dispose of inefficient and outdated marketing practices. Direct mail and cold-calling, for example, are two marketing strategies that can be nixed right away. The cost of production, media and labor for these methods are very high for a minimal return. In today's technology-driven world, marketing efforts may be focused entirely online.


Using inbound practices to create content will have the same amount of visibility as traditional marketing ploys. Lose the messy offline techniques and start saving money.


3. CTAs and Landing Pages


Having an active webpage should be a major priority for your brand. Your web page is where your traffic turns into leads. You must have plenty of calls-to-action among your content and on your website. This way consumers who land on your website will have opportunities to provide their information as a lead.


CTAs should be scattered throughout your website alongside amazing content. Providing valuable CTA offers will increase click-through rates, ensuring positive lead generation.


4. Lead-Nurturing Funnel Campaigns


Content will bring consumers to your website where CTAs can transform them into leads. So once you have the leads, are you going to treat them all the same way? Nope...you need to nurture those leads. Have a funneling process established so once you acquire a lead you can nurture them to closure.


This way, your marketing efforts are more targeted. You're not creating "noise" that consumers will ignore. You're focusing your attention on the consumer's personal location in the sales process.


5. Tracking and Analysis


It is nearly impossible to find an exact value for the ROI from inbound practices. Fund allocations are so different with each business that it’s hard to find a standard value. With that said, the best way to determine inbound ROI is to carefully observe, track and then analyze your inbound marketing efforts.


With inbound software like HubSpot, you have the ability to break down your ROI for specific marketing campaigns as well as individual consumer behavior. Once you analyze the success of your efforts, you can use those figures to note your profit and costs. Helping you plan for the future.


Hiring an Inbound Marketing Agency


If you don’t think you have enough time for inbound marketing or if you’re unsure of how to initiate a new marketing campaign then hiring an inbound marketing agency could be a good investment for your company.


If you're concerned about costs, don't be. The cost of hiring an inbound agency should be comparable to your current marketing expenditure. Plus, an inbound agency will be experienced in streamlining efforts to achieve the results you want. Inbound marketers know best practices inside and out and will make your company's success a priority.


If you’re looking for a more detailed description of how inbound marketing can increase your company’s return on investment, check our latest eBook, Proving the ROI From Inbound Marketing.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Inbound Marketing
Reporting & Performance
Published on September 17, 2013

Recent Articles

4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Inbound Marketing vs. Outbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
What is Inbound Marketing? (Definition + Examples)
October 23, 2020 • 8 min read