Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

5 Inbound Marketing Best Practices to Boost ROI

5 Inbound Marketing Best Practices to Boost ROI Blog Feature

September 17th, 2013 min read

 

5 Inbound Marketing Best Practices to Boost ROIIf you're reading this, you've probably wondered how inbound marketing can benefit your company. Or maybe you already use inbound marketing...if so, then you go, Glen Coco! (Mean Girls reference. Always relevant.)


But for those of you who continue to utilize outbound marketing techniques, perhaps you've been thinking that inbound can be a great investment for your company.


Obviously the best results will come from a complete inbound marketing strategy. But there are a few key inbound marketing best practices which will help your company achieve a positive ROI.


5 Best Practices to Boost ROI


1. Create Original Content


Original content is the most important aspect of an inbound marketing campaign. Original content like blog posts and a social media presence humanize your brand and engage customers. You can increase your online visibility through SEO of your content and generate more traffic for your brand.


Not to mention, original content is amazingly low cost to produce. Social media websites are generally free to use. Blogging costs may include a professional hosting website and writers, but a blog can also be created freely if your writers are in-house and you choose a free hosting platform.


2. Cut the Clutter and Cut Costs


One major way to cut costs is to analyze and dispose of inefficient and outdated marketing practices. Direct mail and cold-calling, for example, are two marketing strategies that can be nixed right away. The cost of production, media and labor for these methods are very high for a minimal return. In today's technology-driven world, marketing efforts may be focused entirely online.


Using inbound practices to create content will have the same amount of visibility as traditional marketing ploys. Lose the messy offline techniques and start saving money.


3. CTAs and Landing Pages


Having an active webpage should be a major priority for your brand. Your web page is where your traffic turns into leads. You must have plenty of calls-to-action among your content and on your website. This way consumers who land on your website will have opportunities to provide their information as a lead.


CTAs should be scattered throughout your website alongside amazing content. Providing valuable CTA offers will increase click-through rates, ensuring positive lead generation.


4. Lead-Nurturing Funnel Campaigns


Content will bring consumers to your website where CTAs can transform them into leads. So once you have the leads, are you going to treat them all the same way? Nope...you need to nurture those leads. Have a funneling process established so once you acquire a lead you can nurture them to closure.


This way, your marketing efforts are more targeted. You're not creating "noise" that consumers will ignore. You're focusing your attention on the consumer's personal location in the sales process.


5. Tracking and Analysis


It is nearly impossible to find an exact value for the ROI from inbound practices. Fund allocations are so different with each business that it’s hard to find a standard value. With that said, the best way to determine inbound ROI is to carefully observe, track and then analyze your inbound marketing efforts.


With inbound software like HubSpot, you have the ability to break down your ROI for specific marketing campaigns as well as individual consumer behavior. Once you analyze the success of your efforts, you can use those figures to note your profit and costs. Helping you plan for the future.


Hiring an Inbound Marketing Agency


If you don’t think you have enough time for inbound marketing or if you’re unsure of how to initiate a new marketing campaign then hiring an inbound marketing agency could be a good investment for your company.


If you're concerned about costs, don't be. The cost of hiring an inbound agency should be comparable to your current marketing expenditure. Plus, an inbound agency will be experienced in streamlining efforts to achieve the results you want. Inbound marketers know best practices inside and out and will make your company's success a priority.


If you’re looking for a more detailed description of how inbound marketing can increase your company’s return on investment, check our latest eBook, Proving the ROI From Inbound Marketing.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE