We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line.
There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed version of its key principles to help you make sense of it.
Define Your Prospects
Discover the traits all of your dream accounts share and get them on paper. Start with the firmographics or the most descriptive qualities of the firms to decide what make these accounts so desirable to you.