We were forced to do them in grade school, and even though content is now my career, I still haven't gotten over that trauma.
I mean, really. You force me to do an essay as a sixth grader -- which is awful enough -- but you're also going to make me do a bunch of extra work by creating an outline in advance that will be graded as a separate assignment?
Obviously, the pain is still very close to the surface for me.
Yet outlining still matters a lot in content marketing projects. But because so many of us get downright hostile at the idea of outlining, it's become this thing no one talks about.
So, Kali, Alexa, and I decided to rip off the band-aid this week to help transform outlining from an activity many of us activity dislike into a strategic brainstorm that excites and leads to better content.
Oh, I also may or may not have went off on a rant about why I really, really do not like the traditional inbound approach to buyer personas. In that, I think they're useless 99% of the time.
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