IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Melanie Moore

By Melanie Moore

Aug 26, 2020


Inbound Marketing News Marketing Strategy
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Inbound Marketing  |   News  |   Marketing Strategy

How COVID-19 is changing reputation management for digital marketers

Melanie Moore

By Melanie Moore

Aug 26, 2020

How COVID-19 is changing reputation management for digital marketers

COVID-19 has changed and reshaped the world as we know it. No kidding, right?

Business leaders and marketers like you have had to come up with new and innovative ways to bring in revenue. Families have had to get creative at home to keep their members active and sane. Even the entire education system has had to restructure and re-invent itself, with parents still struggling to know what this upcoming school year will bring.

Marketers are not immune to these effects. COVID-19 has single-handedly reshaped reputation and reputation management for marketers seemingly overnight. 

What is reputation management... and how does it work? 

Online reputation management is the act of monitoring and reacting accordingly to reviews, ratings, and customer questions across different online platforms. 

There are many different ways that you can help shape your reputation. Some of these include user reviews and referrals, customer support, client surveys and SEO best practices

If you want to get more advanced, you can use a service like to incorporate data science to automate certain parts of the process. They use artificial intelligence and machine learning to track and calculate a reputation score by taking things like web traffic, rankings, maps, reviews and more all into consideration .  

🔎 Related: Everything you need to know about reputation management

How has COVID-19 changed reputation for marketers?

As you might remember, Google turned off reviews temporarily for many industries at the start of the global pandemic. 

This was due to an abundance of negative reviews when businesses were closed or could not service customers as they normally would. Google saw this as “unfair” to the businesses who did not have a choice in the matter and did not want the negative reviews to damage their reputation. 

While Google’s intention was good, having the down time also decreased the amount of positive reviews. That means a lot of marketers and business leaders like you have had to work even harder to get those critical reputation-based numbers back up.

🔎 Related: Google makes it easier during COVID-19 to show hours are current

For example, businesses like Chatmeter tried to stay on top of this by adding banner notices to alert users that reviews had been disabled. Instead, the Chatmeter team provided visitors with an opportunity to submit a review that could be added back in once they were enabled again.  

Businesses that go above and beyond during unprecedented times will stand out to their users and help build up that reputation. It shows that you are living in the solution and trying to provide your customers the best alternative options available. 

What does this mean for you?

As a marketer during the COVID-19 era, you know that maintaining a positive reputation for your brand to the public is more imperative than ever before to your short- and long-term success.

Rebecca Biestman, CMO of says:

A company’s reputation is more important, and accessible, to consumers than ever before. The growing importance of reputation has been driven by the pervasiveness of social media and other digital communication channels.”

You need to keep your business top of mind for your loyal consumers and have your best foot forward to reel in potential new business.

Remember, the reputation of your company is one of the most important factors your ideal buyers consider before spending their money with you — or, if you're not careful, a bad reputation can send them running into the arms of your competitors.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.