Get positive reviews consistently. Find ways to entice your current customer base to leave you some good feedback for others to see.
Why is ORM So Important?
MDG states that 89% of US consumers use online reviews and ratings to influence their purchase. Forbes further supports this by stating that 97% of consumers use the internet to find a local business. That is not a typo...97%!
Bottom line: Your consumers care, so, you should tooWhen consumers are finding your business online, they are checking to see how active you are–Have you responded to negative comments? Are the reviews outdated? Are there enough for them to make an informed decision?
Consumers read an average of seven reviews before deciding if they will move forward with a business or not, so getting one or two great reviews will not be enough.
How Can I Get Started?
The infographic lays out five steps to help you get started right now with your online reputation management:
Determine which platforms your consumers are using the most and which are the most influential to your business.
Make sure you have an active account on each of these platforms, have full control over your business pages, and understand each platform’s policies.
Go through all existing reviews, making sure to flag inappropriate or spam reviews and respond to any negative feedback.
Try to do this at least once a week and create a formal process for someone at the company to easily follow to assist and make sure the management is happening.
Online reputation management is something that never ends. There is the possibility that online platforms will change, spammers will figure out new ways to invade and that a disgruntled consumer or ex-employee may decide to make things really difficult on you but the payoff of staying on top of it all will be huge.
If I haven’t already convinced you to get started on your online reputation management, check out the infographic below to see some more compelling statistics that will motivate you.