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Stephanie Baiocchi

By Stephanie Baiocchi

Apr 17, 2019


Inbound Marketing
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Inbound Marketing

Creating an Experience Your Audience Loves (The IMPACT Show Ep. 74)

Stephanie Baiocchi

By Stephanie Baiocchi

Apr 17, 2019

Creating an Experience Your Audience Loves (The IMPACT Show Ep. 74)

On this episode of The IMPACT Show, Nick and I discussed the new show format, how to create amazing employee bio videos, optimizing your content for the experience, and we're joined by special guest and IMPACT Elite member, Emma Sepke!

As we kick off season three of the show we began publishing the video of the episodes to IMPACT Elite. If you want to check out the episode you'll have to join us in IMPACT Elite

the impact show episode 74

I've created a Facebook event you can join if you want to get reminded of each new episode! Episodes will air in IMPACT Elite every other Wednesday at 11:30am ET and Nick and I will be watching along side you and hanging out in the comments!



What Inbounders Be Talkin’ Bout

This is where we talk about what you - inbound pros working sales, marketing, service, and leadership - need to know and are talking about.

Introducing Season 3 of The IMPACT Show

The IMPACT Show is (and always has been) a way for us to connect on a deeper level with our biggest fans, to share an early look into what IMPACT is working on and learning, and to try out new things. In this article about season three of the show I dive into the last two years of episodes and where we're going from here.

I also mentioned this article about Facebook live video.

How to Make Amazing Employee Bio Videos

Nick talked us through employee bio videos as part of The Selling 7. An employee bio video is a quick look into who works at your company (and one of the 7 essential types of sales videos we highlight in The Selling 7). Usually around two to three minutes, these videos give basic information about each employee show off their personality and let the viewer get to know them.

The Inbound Doer’s Corner

This is where we pick someone from the community who we feel like you need to know about.

Our guest of the week is someone making great moves in their campaigns, have leadership lessons we can learn from, or are just overall awesome people you should make it a priority to get to know.

This week we spoke with IMPACT community member and Digital Marketing Specialist at Protexure,  Emma Sepke. 

talking with emma sepke

Emma, Nick and I discussed how Emma stays up to date on what's going on in the marketing world, how she manages so many things as a marketer of one, and where she goes to learn. We also chatted about the event Emma and I attended together called CONEX Chicago.


IMPACT Community Member Shout Out

This is when we give kudos to a member of our community who has stood out lately in IMPACT Elite. 

MPACT Elite is a community of over 4,800 passionate inbounders looking to help each other succeed. Join us in IMPACT Elite. 

Prolay Chaudhury is our Elite member of the week this week!

Prolay has been absolutely amazing in responding to questions about Salesforce Pardot and seeking out specific answers for the questions posted in Elite. He's come back again and again to carry on the conversation. 

We would love your comments. What did you think of the new format of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at

Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.

Have feedback or questions? We’d love to hear it. Comment on this article, hit us up in Elite, or email us at 


Join Us Next Time! 

We'll be back again in two weeks. Until next time...we'll see you in Elite!


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Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.