Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Facebook launches e-learning program for community managers

Facebook's new community manager e-learning program is offered through Facebook Blueprint. It's great for community managers or brands looking to leverage the social platform to build a community.

By Katie Coelho

Katie Coelho also recommends this free course, Fundamentals of Social Media Marketing.

Facebook launches e-learning program for community managers

Facebook’s e-learning center, Facebook Blueprint, was launched in 2015 and has continued to be a resource for many marketers looking to use facebook to reach their audience. 

Free Course: Fundamentals of Social Media Marketing

This week, Facebook announced the community manager e-learning program to empower online community managers set up their communities right and get great engagement. Social Media Today said in their announcement

“Facebook says that some 200 million people are now members of 'very meaningful' groups — groups which, upon joining, quickly become 'the most important part of our social network experience' — while the total number of people using Facebook groups each month now exceeds 1.4 billion.” 

With the coronavirus (COVID-19) pandemic, more people are using and joining groups to make connections and stay updated, so it’s no surprise that Facebook just announced these courses. 

🔎 Related: The ultimate guide to online community management for brands

The content within these courses is great for community managers or brands that are looking to build a community. Communities that exist (or at least extend) online allow us to connect to anyone, anywhere, at any time — a major necessity in the world right now due to COVID-19.

Here’s what you need to know about this new program.

What is the community manager e-learning program from Facebook?

In their words, here is how Facebook characterizes the program:

“The Community Manager e-learning Program is a series of free courses that serve as a holistic guide to community management — from building the foundation of a community, to measuring and analyzing a community’s success.

The program is designed to help you learn how to build, scale and sustain a meaningful online community more effectively and efficiently.”

The community manager e-learning program is a free grouping of courses offered by Facebook’s Blueprint. It was designed to help marketers build and maintain a community with all of the best practices they monitor on a daily basis. 

🔎 Related: How to hire an amazing community manager for your brand

Put simply, this course helps people become better leaders. "I'm here because I want to be a better community manager,” said Nicky Greenhalgh, a user of this new program. 

As Facebook describes:

“The lessons are organized around topics that can be applied to community leaders of all levels, nonprofits, NGOs, agencies, and brands. The courses can also be used by educators and students who are interested in pursuing a role or career in community management.

The program covers the following areas:

  • Defining and establishing a community: Building an online community, community goals and community guiding principles.
  • Developing community strategies and processes: Best practices for managing audiences, tapping into the platform, building a brand, launching effectively, building and supporting your team and nurturing strong partnerships, as well as developing efficient operational workflows.
  • Making strategic content decisions for a community: Serving up relevant content, keeping track of trends and planning goal-driven activities.
  • Engaging and moderating a community: Understanding the onboarding process for new members, community operations, member-to-member connections, engagement tactics, community standards and terms of service, as well as safely and thoughtfully handling crises and conflicts.
  • Measuring and analyzing community success: Content performance, feedback collection, data reporting and sustainability.”

Should your company invest the resources in online community-building?

It sounds like this program gives you everything you need to know about the best practices of running an online communityFor many businesses that we talk to, a lot of marketers wonder if it’s worth creating a community in the first place:

  • Is the audience there?
  • How much effort will this take?
  • Will it pay off?

Mighty Networks founder and CEO Gina Bianchini has this to say in response to those questioning the importance of communities like Facebook to brands, no matter what industry you're in:

"If you are looking to attract — and more importantly, keep — an audience with your content alone, you will fail. Rather, the savviest digital media startups aren’t just telling fantastic stories, they are building a community they control right off the bat.

When done right, a community [now] has all the characteristics of Facebook in the early days: It’s a network with better attention economics than what an audience alone can ever provide."

More specifically, should you consider creating a Facebook community?

Part of this course will help you determine all that goes into a community, leaving you to discover if it’s worth it for you to build a community on Facebook. (Although much of that will be determined by your knowledge of your own audience.)

IMPACT Director of Community and Events Stephanie Baiocchi has extensive experience in building our Facebook community — including our exclusive Facebook group, IMPACT Elite — and here are her thoughts:

“Creating an online community for your business can generate new leads, improve customer retention, and give you deeper insight into your audience. Facebook is an ideal place to build a community because most people are already familiar with the functionality. This combined with Facebook’s comprehensive group features and the fact that it’s free to use makes it an ideal home for your community.”

On the other hand, you need to be aware there are downsides:

  • Negative press has resulted in some people abandoning the platform entirely. Facebook is by no means a wasteland, but you need to be aware if your audience is there on the platform, and flight risk is still an issue you need to keep in the back of your mind.
  • Outages can wreak havoc on your community. When Facebook goes down, you have no way to reach out to those people in your community, because that was the only place you interacted. 

Keep in mind that building a community on Facebook involves two key pieces:

  • Your facebook business page, where you post automated updates promoting your content, events, and more. Keep in mind, however, this is more informational, even if you do find yourself doing a lot of response to comments.
  • A branded Facebook group (like IMPACT Elite), where content is driven by members interested in a specific topic. This has much more of the community feel, and can be a great way to not only bring your target audience together, but also gain ideas and insights from those people, based on the questions they ask and problems they share.

Most businesses have the former, but the latter is where there is a lot of potential for brands to grow, expand, and explore their reach. Facebook Groups empower true community and connection, rather than serving as a digital bullhorn like your business page.

🔎 Related resources:

If you’ve considered starting a facebook community, both the Facebook e-learning course and our comprehensive guide on building communities are completely free. It can take a lot of brainpower and effort to start a community off right, so take advantage of this free Facebook program to educate yourself before making a decision. 

And, if you already run a community, a refresher on the best practices never hurts!

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Facebook Marketing
Published on September 9, 2020

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read