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The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How Effective Are Your Online Paid Ads Really? [Infographic]

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

How Effective Are Your Online Paid Ads Really? [Infographic] Blog Feature

how-effective-are-online-paid-ads-really-infographic-featuredThese days, paid ads come in a lot of different shapes and sizes -- social ads, sponsored “native” ads, paid search ads.

With every new medium or media outlet, a way to advertise seems to inevitably follow, but from a marketer’s perspective, are they worth the money? Do they actually work?

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

On one side, we have some swearing by their effectiveness and ROI, and on the other, we have Inbound purists who find paid advertisements intrusive and spammy.

HubSpot recently released an Ads add-on to help its users more effectively leverage online ads with their Inbound efforts, but inversely, their 2015 State of Inbound report found that 27% of marketers think they’re the most overrated marketing tactic. -- What’s a Marketer to believe! 

Addressing the strategic tug-of-war, TechnologyAdvice teamed up with Unbounce to bring us this infographic and ask the question, “Is Online Paid Media Still Effective in 2015?”

As a part of a larger report developed by the two companies, the infographic illustrates some surprising statistics on how 456 internet users feel about banner/display ads, social ads, and sponsored search engine results.

Here are just a few of its highlights:

  • 79% of users almost NEVER click online ads
  • 55% say seeing a relevant message is the most effective way of getting them to click an ad.
  • 89% of users would rather click an ad that leads to content or products than a form
  • 71% of people still find personalized or “behavior-based ads” intrusive and annoying.

how-effective-are-online-paid-ads-really-infographic

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Infographics
Paid Media
Published on October 24, 2015

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