Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How Long Does Inbound Marketing Take to Get Results?

How Long Does Inbound Marketing Take to Get Results? Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

April 4th, 2013 min read

 

How Long Does Inbound Marketing Take to Get Results?Before you even begin implementing inbound marketing, you most likely have questions about your return on investment and when you can actually begin to see results.


Unlike placing an ad in a newspaper or advertising through billboards; where you're pushing your products and services on customers. You will be utilizing inbound marketing tactics that earn the trust and interest of prospects.


Unfortunately, you won't be able to earn the trust and interest of your prospects overnight it takes time.


One of the most important questions you might have is, how long does inbound marketing take to get results?


3 Ways to See Results with Inbound Marketing


Inbound Marketing is a permission based methodology that focuses on driving relevant traffic to your website, converting that traffic to leads, and finally, turning those leads into sales. Even though inbound marketing takes time, it is the best and most effective method for proving your expertise, improving your brand visibility, engaging with your target audience, and driving leads and customers.


A Long Term Strategy


How Long Does Inbound Marketing Take to Get Results?How long does inbound marketing take to get results?


Brace yourself; most inbound marketing campaigns take 6-9 months to start seeing a return on marketing investment. However, it is also extremely important to acknowledge that not every company is going to see results within that time frame. There will be some companies that see results before or after those 6-9 months.


After the initial setup of your inbound marketing campaign, it is important to develop a long-term marketing strategy. The main objective of inbound marketing is being able to provide your prospects with highly relevant and educational content. Without any content, you won't see any results generated through that blog platform you've set up.


Develop a long-term strategy that includes:



    • Blog calendar

    • Set up social media profiles on the social media platforms where your prospects hang out

    • Relevant offers that will attract prospects at every stage of the sales process

    • Long-tail keywords

    • Developing and nailing your value proposition, this will be the foundation of all of your marketing efforts and content


Need to Build Relationships with Prospects


How Long Does Inbound Marketing Take to Get Results?A great way to for you get your name out there is to build relationships with your prospects, the people that are going to be reading your blog, following you on social media and connecting with you.


You want to develop relationships to help expand the reach of your company through building fans and followers. This will make your inbound marketing program highly scalable and repeatable. The cost of posting your blog to 100 people is going to be the same when you're posting it to 1,000 people. When people subscribe to your blog, they will automatically receive your post in their inbox. Through those relationships you've built and the remarkable content your developing, your reach will expand even more. Remember to keep in mind that you want to develop content your readers will want to share with their network.


Ways to build relationships:



    • Share other peoples content

    • Ask questions on social media

    • Be original

    • Understand who your audience is

    • Develop the right content


The More You do, the Better the Results


How Long Does Inbound Marketing Take to Get Results?The biggest factor in contributing to how fast or slow you see results is how much content you create on a regular basis. So if you want to generate results you need to develop remarkable content regularly. If you create 4 blog articles and one piece of premium content per month, your results are going to be slower than if you create 30 blog articles and 10 pieces of premium content per month.


Don't forget that you cannot measure the success of inbound marketing, if you haven't set a series of benchmarks. Establishing clear goals, that are both long and short term. This will be essential to help you identify your key performance metrics, you should regularly track and analysis to improve your campaign.


You should also consider implementing some of the following inbound marketing tactics:



    • Video marketing

    • Guest blogging

    • Landing page creation

    • On-page SEO

    • Social media engagement

    • Call to actions


If you only want to blog, it is important to note that it is going to take twice as long if not more to see any results from your inbound marketing campaign. It is important to maintain perspective when developing and planning your inbound marketing campaign. To develop a great campaign that will generate quality leads and traffic to your site, refer to your campaign as "Rome" and the old idiom Rome wasn't built in a day. With the right amount of timing, patience and hard work you will begin to see results, whether its 2 months from now or  nine. It all depends on how much work you put into it.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE