However, not only do you have to worry about your website but you should also be worrying about your emails. As marketers, we want to make sure we are delivering the best email experience we can to our subscribers.
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With more than one billion people in the world living with some form of disability, it’s important to cater to their needs as well. .
It’s about inclusion and making sure you provide everyone who engages with your brand, the best experience possible.
With the assistance of adaptive technologies, and tools such as screen readers, screen magnifiers, eye tracking systems, and advanced sip-n-puff devices, it’s now possible for these one billion people to not be left out.
So, how can you do your part?
Email Monks created an infographic on how to create the perfect accessible email and included a key to indicate which techniques help you address the different needs people have.
There are three areas to keep in mind when writing, designing, and building out your email when it comes to accessibility:
Let’s dive a little deeper in to each one.
Copy - When it comes to your copy, break it down into sections. Give each section a heading so at a glance, or by listing to a screen reader, your subscribers can quickly understand the message that you’re trying to convey in that section.
Imagery - Use images. Avoid creating animated GIFs that flash repeatedly, as they may trigger photosensitive seizures in some people. Add an alt attribute in each <img> tag, and use words to describe the image.
Buttons - Buttons should selectable across their entire area. Pro-Tip: Build your buttons to a minimum height of 44px. If your email has more than one button, consider writing a different call to action for each one.
Links - Rather than instructing subscribers how to respond to your CTA’s just simplify your calls to action. For Example: update your preferences rather than click here to update your preferences.