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What to do when your webinar platform has a system-wide outage!
Christopher Penn was a fantastic webinar guest. Not only was his content good, he rolled with our technical challenges as well! As we logged on to our tech prep for the webinar, Christine noticed that GoToWebinar wasn't working - as we started looking into it we found out they had a system wide outage! We frantically went to set up a backup Zoom webinar while Christine worked with GoToWebinar support. Thankfully, GoToWebinar ended up working just in time and we went live as planned. However, this was a good reminder to stay calm and keep things in perspective- and also to have a backup plan in place in case of a technical issue like this! Fortunately, we had done a dry run with Christopher before the day of the webinar so we had already tested out his slides and made sure we're on the same page.
One of his quotes during the webinar was about how, as marketers, we can't drive a car forward while looking in your rearview mirror. This is not only a great thing to remember when thinking about predictive analytics - we were reminded of this exact thing when we finished up the tech-stressed webinar, sat back to take a breath, and realized we had to update all the assets and CTAs to promote the next thing and not reference the webinar we just finished!
On the show, I also took a moment to show my "love" board of all the wonderful customer love letters and thank you notes I've received that I keep on my desk to look at and inspire me to make others feel as awesome and appreciated as these companies have made me feel. This is it:
What Marketers Be Talkin' 'Bout
Where we go over what you're saying in IMPACT Elite.
IMPACT Elite is a community of over 2,800 passionate inbounders looking to help other marketers (and sales and customer success people) succeed. We’d love for you to join us!
If you’re already in Elite - invite a friend or coworker! It’s more fun with friends. Plus, it’s not just for marketers. Salespeople, service, etc. are all welcome.
Our First Ever Community Hangout
We had our first ever community hangout last Friday which was a blast! If you missed it, you can join us again next Friday at 2:00PM ET (new time!) and you can add it to your calendar so you don't forget. We'll be talking about resources for "marketers of one." Regardless of the size of your marketing team, join us for a discussion about managing all that marketing teams are responsible for!
Never Lose a Customer Again
Elite Member Ryan Litwiller posted: “Looking for the best blogs, podcasts, books, or learning resources that are customer experience / service focused. I've read Never Lose a Customer Again and am looking for more along those lines. Thanks for any recommendations.”
I also shared my custom bobblehead from HubSpot - as did Kyle Jepson (he got his first from ROKT) in his #CustomerLove letter. Speaking of amazing gifts, we're having an Elite exclusive conversation with RealThread on May 22nd where you can learn all about how to pick the ideal promo/swag for your industry and audience. More info coming soon!
Inboundin the Trenches
This is where we talk about what we’re doing and what we’ve learned lately right here in the trenches.
Nick and I talked a bit about the importance of and challenges associated with asking your customers for reviews - and what we've encountered recently. If you love Elite, the IMPACT show, or any of our resources and want to write us a review, we'd love that!
I also talked about what it feels like when your marketingspeakgets in the way of being human! I recently had a nice chat with one of our Elite members and, after the chat, I followed up with an email because I wanted to invite him to IMPACT Elite. I was thinking what a great fit for the event he would be and wanted to make sure he got a personal invitation. However, when he got my email, he replied asking if it was just a marketing promotion sent to a list! I was horrified when I realized even my normal, human 1:1 email copy has become so "market-y" it didn't sound real or like me!
I decided the only way to respond was with a video. I created it using Vidyard's GoVideo Chrome extension/tool, which I love, and he actually replied with a video of his own! Check out Vidyard's GoVideo and try it out.
Community Hangout:a new time: 2:00PM Eastern. We got some feedback that 1:00pm Eastern wasn’t good for everyone so we’re going to try 2:00pm. Add to calendar link!