Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

HubSpot Ventures, Lead Status vs. Lifecycle Stage, and RIP Content Strategy Tool [Hubcast 208]

By Carina Duffy

Carina Duffy also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

HubSpot Ventures, Lead Status vs. Lifecycle Stage, and RIP Content Strategy Tool [Hubcast 208] Blog Feature

This episode of the Hubcast is brought to you by Aircall.

Hubspot Ventures is now funding startups that are creating technologies that will integrate with their tools. They’re positioning this as “giving back,” but we also think there’s some smart business going on here!

In other HubSpot related news - Mark Kilens, VP and founder of HubSpot Academy, announced this week that he is leaving HubSpot after 8.5 years and will be starting as Drift’s VP of Content and Community. Hmm...

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Property of the Week: Sales Property Series

Lead Status

Remember: These are contact properties that are populated when you’re using the Sales tools! If you’re not using the sales tools consistently or properly, these properties may end up with incorrect or skewed data.

“A contact and company property that indicates where a contact or company is within a buying cycle as a lead.”

What’s the difference between Lead Status and Lifecycle Stage?

Think: marketing/sales funnel (lifecycle stage) vs. buying cycle (lead status).

Lifecycle Stage cannot be changed or customized. Lead Status can be changed or customized with statuses specific to your sales process. The out-of-the-box Lead Status Properties are:

  • New

  • Open

  • In Progress

  • Open Deal

  • Unqualified

  • Attempted to Contact

  • Connected

  • Bad Timing

What does it really do? It helps you track your SQL’s and opportunities better!

What’s on Marcus’ Mind

Marcus was recently on a website where every sentence started with or was centered around WE.

Think “We do this, look at us, here’s our value,” rather than speaking to prospects’ pains and challenges.

And oh, do we have thoughts!

HubSpot Wishlist: Company and contact info mandatory to create a DEAL

“I am just starting with Deals and I have an issue regarding the mandatory properties to create a deal.

When creating a deal, I want my team to record the company and the contact associated with the deal - in other words, I'd like both pieces of information to be mandatory to create a deal. Today this is not possible.

It seems like a no brainer to ensure team are never missing basic information in a deal.”

~GLR

Vote it Up!

I recently worked with a company whose sales reps were not consistently associating deals with contacts and companies, and let me tell you, that makes it incredibly difficult to do proper reporting!

This Episode’s Sponsor: Aircall

I sat down with Aircall's VP of Marketing, Jeff Reekers, recently to talk about how he got to Aircall (spoiler alert: he was a customer first!) and what Aircall is doing to make sales and service reps lives easier.

Watch the full interview here:

 

 

Visit aircall.io to learn more, or aircall.io/signup to start a 7-day free trial!

HubSpot Updates

Now Live, Zoom for HubSpot brings video meetings into the CRM and Meetings Tool.

“You can now add a Zoom video meeting link as the default option for any meeting you schedule with the HubSpot meetings tool and select Zoom as the conference option when scheduling a meeting with a contact in the HubSpot CRM.”Learn More

Content Strategy is now called SEO

“Marketers know that SEO is the core of a good Inbound marketing strategy. As it stands today, we understand that it’s not easy to find where to “do SEO” in HubSpot.

For this reason, we've renamed content strategy to SEO. No functionality is changing, just the name and the navigation. This change will help bring simplicity and clarity to the tool that helps you get more traffic from organic search.”

Learn More

Liz Murphy isn’t thrilled about this one. See why.

Better Automate Deal, Company, and Ticket Processes with Workflow Re-Enrollment

“With today's change, you can now create re-enrollment criteria for all workflow types. That means less manual work and time back in your team's day.

Ready to set up your re-enrollment criteria?

In any new or existing deal, ticket, or company-based workflow, expand the enrollment criteria, and you’ll see the “re-enrollment” tab. You can switch it on, which by default will allow manual re-enrollment. If you'd like to create custom re-enrollment criteria, do so using the checkboxes below.”

Learn More

Until Next Time

If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy@impactplus.com!

Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

Inbound Marketing
Content Marketing
HubSpot
Published on January 10, 2019

Recent Articles

Inbound Marketing for Insurance Companies, Agencies, and Agents
January 21, 2022 • 7 min read
4 Signs Your Revenue Team Is Slowly Failing
October 23, 2021 • 9 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
5 Key Elements of a Winning Inbound Marketing Strategy
September 14, 2021 • 14 min read
The Fundamentals of Inbound Marketing
September 9, 2021 • 13 min read
Inbound Marketing Strategy: 7 Steps to Success
August 11, 2021 • 8 min read
How to Learn Inbound Marketing in 5 Easy Steps
August 4, 2021 • 7 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
I’m a word-of-mouth business: How can inbound marketing help me grow?
July 20, 2021 • 5 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
9 ways to get the most out of IMPACT+ in 10 minutes a day
June 4, 2021 • 8 min read
Inbound Marketing vs. Outbound Marketing in 2021: Which is Better?
May 18, 2021 • 10 min read
Green energy marketing strategy: The DIY approach to getting more customers
May 17, 2021 • 9 min read
Who Should Use Inbound Marketing?
March 9, 2021 • 9 min read
What is the Inbound Marketing Methodology? (Updated for 2021)
March 3, 2021 • 17 min read
How Much Does Inbound Marketing Cost?
February 26, 2021 • 11 min read
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
January 28, 2021 • 6 min read
Marcus Sheridan: 'Virtual Sales Can Work in Any Industry'
December 14, 2020 • 4 min read
New Pinterest weighted ads have better CX customization
December 8, 2020 • 3 min read
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2021
December 3, 2020 • 8 min read
4 simple inbound marketing tips that will get you big results in 2021
December 2, 2020 • 6 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read