Nick and I shared why we're excited about these keynote speakers, our new location, and other exciting plans for IMPACT Live 2019.
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What Marketers Be Talkin' 'Bout
Where we go over what you're saying in IMPACT Elite.
MPACT Elite is a community of over 4,200 passionate inbounders looking to help each other succeed. Join us in IMPACT Elite. The answers to the below discussions from Elite pretty much answer each question but we wanted to make sure you hear them if you missed the discussion in Elite or, if you saw it but haven’t checked recently, get caught up!
The Age Old Question: One Blog Post or a Series
Leah Hovland shared a follow up to her post last week: “I have written our first company blog but it is 3,500 words! I divided it into segments that can be read on their own or continuously because each section is a related question. [Should I do] a long blog or a shorter one where you easily can click your way to the next segment if you found the prior one interesting?” Check out the discussion and great points in Elite.
Setting 2019 Marketing and Sales Goals
Cody Walker posted “Looking for advice on setting next year’s MQL goal. Our department is heavily focused on revenue marketing and how marketing can impact the bottom line. How do some of you determine your MQL goals for next year? What data do you use?” Check out the discussion on this topic in Elite.
Marketing Skills for Recent Grads
Ryan Litwiller posted “Besides working in marketing I also teach classes at Cleary University and we are looking at the current marketing curriculum. If you hire newly graduated marketing students for your company or agency, what are the top skills you look for (in general)? Or, on the flip side, what do you wish your marketing new hires learned in school but did not?” Some great ideas have been added to this thread in Elite.
Nick weighed in that he thinks project management skills are vital. I shared that writing - and communication skills overall - are top of my list!
This is where we talk about what we’re doing and what we’ve learned lately right here in the trenches.
Another week, another set of technical difficulties. Nick and I shared our experiences with GoToWebinar AND Zoom crashing on us during our live broadcasts this week.
As promised, I did plan ahead this week and had a plan in case this happened. I shared however, that I failed to tell others what my plan was! Goal for next time: make sure everyone is up to date on the plan of action should something go wrong!
NEW: Sales Email Throwdown
Nick suggested this segment to me and I thought it was such a great idea I wanted to do it immediately. We decided to do a mini throwdown for some sales emails we've received recently! Nick and I shared our thoughts on the emails - the good, the bad, and the ugly.
Nick shared how this email he received had a few positives such as a good subject line, his name was correct and properly spelled and capitalized, and more. He also shared a few places where this email could have improved.
I shared this email which, you can't see it because I blacked it out to protect the sender, had a sender name IN ALL CAPS. (yeah, I did mark this email as spam. It had to be done.) I talked about how changing which words were linked would have helped this email as well as opening with a different and more powerful line and not repeating the subject would have helped.
As always, we wrapped up by sharing our final thoughts. You'll catch those in the episode so give it a listen!
We would love your comments. What did you think of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at impactplus.com/latest.