#IMLive17 Day 1 Recap: Free For All in 2018 (Literally)
Live from Hartford, it’s IMPACT Live!
If you weren’t in the room or watching on Facebook this afternoon, the first day of IMPACT Live was certainly one worth talking about.
To kick-off the SNL-themed event, attendees (marketing and sales leaders from across the country) were surprised with an original “cold-open” skit filmed on-location at our venue and starring several members of the IMPACT team.
While there was a great deal of excitement to be had all day, the biggest highlight had to be the announcement of IMPACT Live 2018.
IMPACT Live 2018 Free For All to Attend
Taking place at Infinity Hall in Hartford on August 6th and 7th, 2018, IMPACT Live 2018 will welcome back Marcus Sheridan as well keynote speakers:
- HubSpot co-founder and Chief Technology Officer, Dharmesh Shah
- Best-selling author and Chief Content Officer at MarketingProfs, Ann Handley
It will also be -- *drum roll please* -- free for all to attend.
That’s right; both days of the event will be free for marketing and sales leaders like you to enjoy, no ifs or buts.
Free? Are You Crazy?
Perhaps -- but there’s a method to our madness.
When it came to IMPACT Live 2017, we wanted to create an intimate, exclusive event for marketing and sales professionals to unite, bond over common pain points, learn the skills needed to over and grow, and have a damn good time, which we did.
What we learned quickly, however, was the price point became a barrier for many in small and medium-sized organizations. So, we knocked it down.
At IMPACT, helpfulness is a core value. We want to help our readers, clients, and prospects grow their businesses as much as possible, not bar them with an unrealistic price tag.
Budget is a concern for everyone (including us) so next year, we’re eliminating it to help make sure you’re here!
… But VIPs Will Get Some Amazing Perks
Following a freemium model, everyone will be able to enjoy the value of IMPACT Live 2018 for free, but those who upgrade to VIP will enjoy some additional perks to get even more out of the experience.
In addition to admission to both days of the event and all-day coffee (available to every attendee), VIPs will also get:
- Breakfast each day
- Lunch on Monday
- Premium seating (amongst speakers)
- Open bar at pre-event Happy Hour
- Signed books by Dharmesh Shah, Ann Handley, and Marcus Sheridan
- Raffle entry for a FREE website redesign or a FREE workshop with Bob Ruffolo & Marcus Sheridan
- Guest blogging opportunity on the IMPACT Blog
- A 45-minute personal Brainstorm Session with an IMPACT Strategist
150 VIP spots are available for just $399, but VIP or free, space is limited, so don’t wait to get your tickets.
A Peek at Day 1 at IMPACT Live 2017
Aside from the exciting 2018 announcement, attendees enjoyed:
- A charity happy hour at City Steam Brewery benefitting Christmas Wish CT
- Talks from IMPACT’s CEO, Bob Ruffolo, Best-selling author and renowned marketing and sales speaker, David Meerman Scott, Databox CEO, Pete Caputa, CMO of Cybereason (and former CMO of HubSpot), Mike Volpe, Element Three President, Tiffany Sauder, Sprout Social Agency Business Development Lead, Tara Robertson, and Senior Lecturer at Harvard Business School (and former CRO at HubSpot), Mark Roberge
- Breakout sessions with The Sales Lion’s George B. Thomas and IMPACT’s Tom DiScipio, Vin Gaeta, and Carina Duffy.
It would be impossible to capture the action here, so instead, here’s a peek at the day’s events through the attendees' eyes:
On a plane soon then #imlive17 so excited I couldn't sleep last night! @Impactbnd— Frances Bowman (@fbowman) July 31, 2017
PDX -> MSP -> BDL Let's do this! #IMLive17 #ContentMarketing #ilovemyjob— Erin (@ErinHallPDX) July 31, 2017
Excited for today! Follow along at #IMLIVE17
A post shared by Stephanie C (@stephcasstevens) on
Beyond jazzed for #IMLive17 today and tomorrow — starting off the event right with a #glutenfree breakfast. Thanks, @Impactbnd team! 😍 pic.twitter.com/n5neadZPI3— Jennifer Shore (@JenniferAShore) August 1, 2017
Beautiful venue for #IMLIVE17 today with @impactbnd
A post shared by Olark (@olarklivechat) on
The countdown is on! #IMlive17 pic.twitter.com/GBzwkhKy4k— Jessica Anne Dobson (@SheSpeaksSocial) August 1, 2017
Take away #onething. write it down. Go home. And do it! #IMLIVE17 pic.twitter.com/1zlAIIhKez— Stephanie Casstevens (@stephcasstevens) August 1, 2017
A post shared by Shandia Drummond (@stylestopshandy) on
Challenge accepted, @BobRuffolo ! #IMLive17 pic.twitter.com/QZGuZgjuuH— Emily Sandelands (@EmilySandelands) August 1, 2017
LOVING this talk by @dmscott at #IMLIVE17! pic.twitter.com/S7m4Bchbr6— Kate Fodera (@KateFodera) August 1, 2017
A post shared by Nathan Harris (@nathaneharris1) on
So great to be with the best marketers on the planet at #IMLive17 @Impactbnd @TheSalesLion pic.twitter.com/6VgHOoyMMJ— David Meerman Scott (@dmscott) August 1, 2017
#IMLive17 "Learn how to sell. It gives you control." @tiffanysauder pic.twitter.com/oNIf8EIKvM— Deb Monfette (@DebMonfette) August 1, 2017
What's your bold story? @tiffanysauder @ElementThree #IMLive17 pic.twitter.com/5MzBGT0oHP— Frances Bowman (@fbowman) August 1, 2017
"Social media - the leads will come, focus on gaining trust first." @taraerobertson #IMlive17 pic.twitter.com/peIJ4EpKlz— Shawn Fitzgerald (@sfitzgerald9) August 1, 2017
Absolutely stunning venue for #IMLive17 @SocietyRoomHfd! pic.twitter.com/OCdcsPA8je— Chris Bryant (@The_ChrisBryant) August 1, 2017
Our CEO @pc4media was live today at #IMLive17 talking about the future of #inboundmarketing Image cred: @Impactbnd pic.twitter.com/wQnHs2514C— Databox (@databoxHQ) August 1, 2017
@impactbnd @hcphotogct #imlive17 #cardboardmarcus @feniachristoforou
A post shared by Shandia Drummond (@stylestopshandy) on
@TomDiScipio takes the stage to talk Human2Human #IMLIVE17 pic.twitter.com/utpQMyzw4D— Tim Lynch ☁ (@LynchInsights) August 1, 2017
A great way to pick up the energy at #IMLive17 @GeorgeBThomas #video pic.twitter.com/MFOMe8mD2u— Rachel Clapp Miller (@ContentRachel) August 1, 2017
It's the clever @markroberge sharing how to optimize the sales process at #IMLive17 pic.twitter.com/kceYI5pRcg— David Meerman Scott (@dmscott) August 1, 2017
#IMLive17 🙌🏼 pic.twitter.com/SFW7m1E3cH— Allyson Toulouse (@Coach_Allyson05) August 1, 2017
Wondering where to begin?