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#IMLive17 Day 2 Recap: Inaugural IMPACT Award Winners & More!

#IMLive17 Day 2 Recap: Inaugural IMPACT Award Winners & More! Blog Feature

Ramona Sukhraj

Managing Editor, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

August 3rd, 2017 min read

And just like that, IMPACT Live has come and gone!

Yesterday was the second and final day of IMPACT Live 2017 and it was just as memorable as the first. (When, if you recall, we announced IMPACT Live 2018 will have a free option. No big deal.)

While the educational and inspirational talks continued with IMPACT’s Kathleen Booth, Nick Salvatoriello, and Natalie Davis, as well as Tony Uphoff, Dee Dee DeKenessey, Paul Roetzer, Jeff Julian, Jason Campbell, and of course, Marcus Sheridan, we shook the day up by announcing the winners of our first-ever IMPACT Awards.

Crowning the Inaugural IMPACT Awards Winners

Similar to how HubSpot honors Partner client work with its quarterly and annual awards, IMPACT wanted to give marketing and sales leaders from all industries an opportunity to showcase and be recognized for their campaigns.

Enter the IMPACT Awards.

Upon registration, attendees were given the opportunity to submit work to be considered in three categories: Video Marketing, Sales Transformation, Website User Experience, and Content Marketing.

Based off of their goals and performance, we selected our winners, then in an Oscar-inspired segment, invited them on stage to receive some snazzy trophies.

Video Marketing

The nominees:

The Winner: OneDigital

Sales Transformation

The nominees:

The Winner: People-doc

Website User Experience

The nominees:

The Winner: Industrial Packaging

Content Marketing

The nominees:

The Winner: Aptify

Unannounced, we also awarded a special, “Social Butterfly” award to the attendee who demonstrated the most engaging social media activity during the event (and frankly, pretty much always), Stephanie Casstevens from Label Insights.

A Peek at Day 2 at IMPACT Live 2017

Like day 1, It would be impossible to capture all of the action of day 2 here, so instead here’s a peek at the day’s events through the attendees' eyes:


Breakfast choices. #imlive17 #breakfast #yayforme

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See You in 2018!

There’s good news and bad news.

The bad news is IMPACT 2017 is over, but the good news is it left us with some amazing memories and new friends -- and of course, tickets to IMPACT Live 2018 are already on sale!

As mentioned yesterday, everyone will be able to enjoy the value of IMPACT Live 2018 for free, but those who upgrade to VIP will enjoy some additional perks to get even more out of the experience.

In addition to admission to both days of the event and all-day coffee (available to every attendee), VIPs will get:

  • Breakfast each day
  • Lunch on Monday
  • Premium seating (amongst speakers)
  • Open bar at pre-event Happy Hour
  • Signed books by Dharmesh Shah, Ann Handley, and Marcus Sheridan
  • Raffle entry for a FREE website redesign or a FREE workshop with Bob Ruffolo & Marcus Sheridan
  • Guest blogging opportunity on the IMPACT Blog
  • A 45-minute personal Brainstorm Session with an IMPACT Strategist

150 VIP spots are available for just $399 (20 of which have already been scooped up), but VIP or free, space will be limited, so don’t wait to get your tickets.

Believe me; You'll want to be there. Amazing things happen. 

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