Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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How to Win at Networking Even as an Introvert [Infographic]

How to Win at Networking Even as an Introvert [Infographic] Blog Feature

August 4th, 2018 min read

As with most industries, networking in marketing is an integral part of growing your career and personal brand.

For some, networking at marketing events, conferences, meetups, and more provides a rush of excitement thinking of all the possible connections that could be made and business acquired.  

However, for others, including myself, mingling with large groups of people causes anxiety with the desire to retreat rather than go forth into the crowd and connect.

This week at IMPACT, we are preparing for our 2nd annual IMPACT Live conference.

It’s an exciting time for all of us and even despite being an introvert, I am looking forward to the event as well.

Unfortunately, my nerves still get the best of me.

With events like this, I’ve found that a little preparation and keeping a few tips in mind helps ease my social/networking jitters make to most of my experience.

If you get similar nerves and find yourself wanting to hide rather here are a few tips for still winning at networking and making the most of your conference experience:

1. Set Small Goals:

Instead of attending an event or conference with the intention of making the one connection that will skyrocket your business or feeling as though you need to hand out 30 business cards, create smaller goals for yourself.

Start by sitting next to some new for each session and striking up a casual conversation or joining in on at least one group conversation per day.

By setting and attaining smaller networking goals, you will begin to push beyond your comfort zone and alleviate some of your conference nerves.

2. Actively Listen:

We all appreciate genuine interest during a conversation and in order to display our interest we listen and show that we are fully engaged.

For introverts or shy people, listening is our specialty. So, use this to your advantage!

Listen to the individual(s) and resist the urge for distraction. Keep your eyes within the conversation rather than wondering around the room or even consider by leaving your phone in your pocket or bag so that you do not reach for it.

The advantage of practicing being fully engaged is you can pick up on verbal and nonverbal cues that would otherwise be missed if distracted.

This engagement also allows you to ask more thoughtful and pointed questions which indicates to the individual that their opinions are valued and appreciated.

3. Start With a Question:

Through the use of the power of listening, as illustrated above, you should be able to identify specific questions to ask directly related to the conversation/individual.

Asking more questions and steering the conversation shows genuine interest in the person and subject matter and breaks the ice. If you are struggling with where to start, ask about the event like, “What brings you to this event?” or “What has been your favorite session of the day?”.

4. Allow Yourself to Take a Break:

For introverts and shy people, attending a full or multi-day conference can be exhausting due to the constant stimulation and large groups of people.

While setting goals yourself and having smaller more in-depth conversations is important in making your conference attendance a success, so is identifying small pockets of time to take a break and recharge.

Often 10-15 minute breaks provide enough time to reset and feel refreshed to attend the next session or join the next conversation.

To make the most of your mini breaks, you could take a walk close to the venue to explore local surroundings, step out for a quiet lunch, or have a conversation with a close colleague or friend to give you a boost.

Break the Ice!

I run through these tips before almost every professional event to help ease my nerves and boost confidence.

The professional and personal value in attending live events and conferences such as IMPACT Live far outweighs the desire to stay in your comfort zone.

By challenging yourself to push past your boundaries and use your strengths of listening and observation, you will come away with much more value from the conference.

If you are looking for more helpful advice on how to successfully navigate an event as an introvert, check out the infographic from Digital Information World below! And if you’re in the Connecticut area and haven’t grabbed your ticket yet, join us at IMPACT Live this week! Over 400 marketers already are. :)

Networking-Tips-for-the-Introverted

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