Free Assessment: How does your inbound marketing measure up?

Get Started
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

16 Business Lessons from the World’s Oldest Brands [Infographic]

By Ramona Sukhraj

16 Business Lessons from the World’s Oldest Brands [Infographic]

lessons-from-the-worlds-oldest-brands-infographic.jpgThe fountain of youth.

Whether they’re going through their quarter-life crisis or their mid, it seems like everyone is looking for it. Youth is fleeting; a limited-time offer, if you will, and we’ll all try to squeeze a few more drops out of it at some point, but when you stop and think about it -- why?

Youth may seem new and exciting at first, but as any teenager, college student, or twenty-something entrepreneur will tell you, it is also often a time of confusion and instability.

With age, comes experience, respect, and knowledge -- especially in the world of business and branding. So, let’s embrace it!

Just like a young graduate on the job market, young businesses and brands can learn a lot from those that came before them.

In the infographic below, Unum, one of the UK’s leading financial protection insurers, takes this advice to heart, sharing “secrets to a long life” from some of the world’s oldest brands.

Starting with the oldest, the infographic illustrates the following lessons from Cambridge University Press, Bushmills, Barclays, Coutts, Twinnings, Moet & Chandon, Sotheby’s, Caswell-Massey, Jim Beam, Colgate, Citi, AXA, Cadbury, Macy’s, Hermes, and Dr. Pepper:

  1. Reputation is Everything: For over 480 years, Cambridge University Press has been known for publishing esteemed scholarly works.
  2. Be the Best: Bushmills has been winning critical acclaim and international awards since the 1889 Paris Expo.
  3. Change with the Times: Barclay’s has been brand of many firsts; including launching the first credit card in the UK and the world’s first cash machine.
  4. Have Traditional Values and Professionalism: Since its inception, Coutts has built an environment of learning and professional development, hoping to better not only itself, but its employees individually.
  5. Focus on Quality: Twinnings’ quality is so high, Queen Victoria awarded it a Royal Warrant for its tea in 1837.
  6. Have a Pioneering Spirit: Moet & Chandon helped bring champagne into the mainstream limelight and make it the staple of celebration it is today.
  7. Don’t Be Afraid to Expand: Sotheby’s is the first international auction house with salesrooms in London, Paris, New York, and Hong Kong.
  8. Have Integrity: The Caswell-Massey brand has seen many well-respected buyers in the past 200 years, including American presidents Washington, Eisenhower, and JFK.
  9. Stay Focused: Jim Beam’s Master Distiller, Fred Noe, credits the company’s success to focusing on goal.
  10. Emphasize Teamwork: Colgate believes in the power of a diverse workforce.
  11. Create Trust: Since its creation 1812, Citibank has prided itself on earning its public’s trust and keeping their interests always top-of-mind.
  12. Focus on the Customer: AXA is dedicated to teaching their employees how to best serve their customers.
  13. Be Recognizable: Cadbury’s iconic purple wrapper and script typeface has been with the company since 1920 and 1921 respectively. .
  14. Become Part of the Community: Macy’s has secured its position as a vital member of the New York City community sponsoring both the Thanksgiving Day Parade and the Fourth of July fireworks.
  15. Be Available: Recognizing the desirability of their name, Hermes offers products at a range of lower prices making them attainable to a wider market.
  16. Be Unique: From its branding to its “secret” 23 flavor formula, Dr. Pepper is unlike any other soda on the market.

Check out the full infographic below!

This infographic was created by Unum UK. Unum provides employee benefits that protect businesses and their staff.

 

 

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Topics:

Infographics
Published on July 1, 2017

Recent Articles

12 Tips for Improving Team Communication in Every Workplace [Infographic]
October 13, 2022 • 5 min read
What Are the Most Popular Types of YouTube Videos in 2021? [Infographic]
May 19, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
7 must-have word-of-mouth marketing strategies [Infographic]
April 18, 2021 • 4 min read
The psychological meaning of shapes in logo design [Infographic]
April 17, 2021 • 1 min read
Content marketing in uncertain times: trends and facts to know in the ongoing pandemic [infographic]
February 27, 2021 • 3 min read
Top B2B digital marketing trends to look out for in 2021 [Infographic]
February 20, 2021 • 3 min read
Chatbot customer service statistics and trend you've got to see for 2021 [infographic]
February 13, 2021 • 3 min read
Does backlinking still matter for your SEO? [Infographic]
February 6, 2021 • 3 min read
5 tips for maintaining team solidarity while working remote [Infographic]
January 30, 2021 • 5 min read
Marketing and Sales Alignment When Using HubSpot and Salesforce [Infographic]
January 16, 2021 • 1 min read
Top design tips for e-commerce website success in 2021 [Infographic]
January 9, 2021 • 2 min read
The top 10 social media trends for brand survival in 2021 [Infographic]
January 2, 2021 • 4 min read
How to dominate your space with the HubSpot-WordPress plugin [Infographic]
December 19, 2020 • 3 min read
7 graphic design trends that will dominate 2021 [Infographic]
November 28, 2020 • 5 min read
Two key focus areas to optimize your blog conversion rate [Infographic]
November 21, 2020 • 3 min read
Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]
November 14, 2020 • 1 min read
The importance of body language in your next big job interview [Infographic]
November 1, 2020 • 7 min read
Expert tips on designing for color blindness — from a color-blind designer [Infographic]
October 11, 2020 • 2 min read
How to handle negative thoughts and emotions at work [Infographic]
October 4, 2020 • 4 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
Why website speed matters even more than ever in 2020 [Infographic]
September 27, 2020 • 2 min read
55 key design and UX stats to guide your next website redesign (Infographic)
September 12, 2020 • 2 min read
The eye-opening influence of Instagram on buying [Infographic]
September 6, 2020 • 1 min read
3 reasons why company culture matters (and how to build yours) [Infographic]
September 5, 2020 • 3 min read