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Pete Caputa’s Playbook for Data-Driven Growth [IMPACT Live Video]

Pete Caputa’s Playbook for Data-Driven Growth [IMPACT Live Video] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

May 4th, 2017 min read

How much would you give to spend 30 minutes with David Meerman Scott discussing your biggest marketing challenges and goals? How about Mike Volpe? Joanna Wiebe? Marcus Sheridan?

This August, these marketing and sales leaders (and more) are descending on Hartford, CT for IMPACT Live 2017, an exclusive, two-day experience where they’ll actually connect and work with professionals like you, one-on-one.

Side note: Make sure you're there! Request your invitation now.

In the coming weeks, we’ll be taking a few minutes to chat with each of the brilliant thought leaders you’ll get to see, meet, and learn from at IMPACT Live.

First up is Father of the HubSpot Partner Program and Databox CEO, Pete Caputa.

When it comes to professional development and scaling a business, no one epitomizes the possibilities quite like Pete, and at IMPACT Live 2017, he’ll be sharing his journey and the challenges he’s overcome so you can do the same. 

Who is Pete Caputa? (And Should You See Him at IMPACT Live?)

As a HubSpot Partner since 2011, IMPACT has had the pleasure of knowing and working with Pete for many years.


He joined HubSpot as employee number 15 and, in his nine years in Sales there, spearheaded the development of their Partner Agency Program that now accounts for nearly half of HubSpot’s overall revenue.

They “grew HubSpot in a data-driven way, ” Pete shares.

The team measured everything from Twitter followers to Customers and slowly, methodically, worked on improving each of those numbers, which eventually amounted to overall, big-picture growth.

This is an experience and mentality Pete still pulls from today as CEO of Databox.

If you’re growing a company, you need to look at certain numbers to gauge your performance and know if/when you’re hitting your goals.

Pete does just that for Databox and the company’s tool itself helps “automate business intelligence and insights, visualize data, track goals, performance towards them, and alerts people when things aren’t performing as they should be.”

At IMPACT Live 2017, Pete will be sharing specific insights from his time at HubSpot to help give marketers a framework for being more data-driven and improving performance.

Want to be in the room when it all happens? We’re hand-picking only 200 marketing and sales leaders to join us at IMPACT Live 2017 and you can be one of them!

Request your invitation before they’re gone!

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

Keep Scrolling to Continue Reading

Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Hurry! Price goes up in:
0: 22 : 17 : 9
Register now with an IMPACT+ Pro membership
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Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
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Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.